What actually makes AI recommend one brand over another?

Two brands can offer similar products, target the same audience, and have equally strong websites, yet one consistently appears in AI-generated recommendations while the other barely gets mentioned.

We've been exploring how factors beyond a brand's own website, including third-party mentions, reviews, comparisons, and category authority, influence these recommendations.

With ReSO AI, we're working on helping brands understand what's driving these differences and where they can improve.

What do you think carries more weight in AI recommendations: a brand's own content or what others say about it?