Mohit Gupta

68% of US Google searches in early 2026 ended without a click. For every 1,000 searches, only 276 clicks reached the open web.

But fewer clicks don't necessarily mean fewer opportunities for brands to get discovered.

Your website tells one story about your brand. Reviews, comparison articles, industry publications, and community discussions might tell another.

When buyers ask AI for recommendations, these external sources can influence which brands appear and how they're described.

Imagine discovering that your competitor appears in 40% of relevant AI answers while your brand appears in just 10%.

That's useful information, but it raises a bigger question: why is your competitor being recommended more often, and what can you do about it?