Most interactive demos lose 60% of viewers in the first two screens. Why?
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Sat through dozens of click-through demo tours recently. Same pattern every time:
Screen 1: hero shot + "Click here to continue"
Screen 2: feature callout no one asked about
Screen 3: a CTA before the buyer has any reason to click
The tools are fine. The default content patterns are broken.
What's the best interactive demo you've sat through? What did they do differently?
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