Google just gave you a Search Console report for Instagram, TikTok, X, and YouTube.
On July 7, 2026, Google introduced platform properties in Search Console. It is a new property type that helps you understand how your social and video posts perform on Google Search and Discover.
Here is what it actually does.
You can now track performance for four platforms: Instagram, TikTok, X (Twitter), and YouTube. For each platform, you get a dedicated Search Console property that shows you clicks, impressions, and the search terms that lead people to your content.
The data is structured. You can see your total clicks and impressions, and filter by post to see which specific content drives traffic. You can also export the data for further analysis.
There is an Insights report that gives you a high-level overview of recent traffic trends, your top-performing posts, and how people discover your account on Google.
There are Achievements that track milestones, like reaching a new threshold for total clicks from Google Search in the last 28 days.
The setup is straightforward. You go to Search Console, select "Add property," choose one of the four platforms, and follow the verification steps to securely authorize the connection. The feature is rolling out gradually over the coming weeks.
Why this matters.
Before this, if you were a creator on Instagram or YouTube, you had no direct visibility into how your content performed on Google Search. You could guess. You could use third-party tools. You could not see the actual search terms driving traffic to your posts.
Now you can.
What this means for creators and brands.
If you publish on social platforms, your content is discoverable on Google. The search terms that lead people to your posts are now visible. You can optimize your social content for search in the same way you optimize your website.
How Rankfender fits.
Rankfender tracks your brand's visibility in AI answers across ChatGPT, Perplexity, and Gemini. The new Search Console report gives you the Google Search side of social visibility. Together, you get a complete view of how your content performs across both search and AI platforms.
What I am curious about.
Will you set up platform properties for your social accounts? What do you expect to learn?
Imed Radhouani
Founder & CTO – Rankfender
Replies
This is a pretty big update. will historical data be available too, or does tracking only start after the property is connected?
@ashir_murtaza1 You're right to ask! this is an important detail. Based on the available information, historical data will not be available for these new platform properties.
The tracking only begins after you successfully verify and connect your account. Search Console does not appear to have retroactively collected this data for social platforms before the feature's launch.
Here is what that means in practice:
No backfill: You won't be able to see data from before you set up the property. The performance history starts from the moment of verification.
Start building history now: As one analysis put it: "The sooner you verify, the sooner you start building a history of cross-platform search data you can actually learn from" .
It works like standard Search Console: The data is reported separately for each platform property, allowing you to review performance for Instagram, TikTok, X, and YouTube independently.
Default reporting window: Search Console applies a default 28-day window to the Insights and Performance reports, which is consistent with other parts of the product.
The feature is rolling out gradually over the coming weeks. Once you have access, the best approach is to verify your accounts as soon as possible so you don't lose any more time building that valuable search performance history.
curious whether this report is tracking links from my website to those platforms or if it's measuring how my social content appears in Google Search.
I like that search queries are finally visible for social content. Thats something creators have been asking for for years.
Curious how this handles short-form videos. do Instagram Reels, TikTok videos, and YouTube Shorts all get reported the same way?
Nice breakdown. I wonder if this will encourage creators to optimize captions and titles more like blog content instead of just for platform algorithms.