Why most fundraising tools optimise the wrong variable
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Most fundraising software optimises activity.
More emails.
More CRM entries.
More database access.
But fundraising isn’t an activity problem.
It’s a structural alignment problem.
Curious to hear from founders:
What part of fundraising felt misaligned in your last round?
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One thing we’ve observed repeatedly:
Founders don’t fail because they lacked effort.
They fail because they deployed effort before structural alignment.
For example:
Targeting funds that don’t invest at their stage.
Running outreach before narrative coherence is strong.
Raising while runway pressure forces weak positioning.
Most tools respond to this by increasing activity:
More contacts. More sequences. More dashboards.
But what if the real optimisation variable isn’t volume — it’s timing and mandate fit?
Should fundraising software:
A) Maximise founder autonomy and let them move fast
or
B) Enforce readiness thresholds to protect long-term signal?
Curious how others think about this — especially those who’ve raised or deployed capital.