🔥 Drop your tagline and I'll try to guess what your product is

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A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.

In the spirit of forever optimising our taglines, I wanted to do a little experiment:

Drop your tagline in the comments and I'll guess what your product is. If I guess correctly, you know you're on the right path, if not there might be some rejigging needed, which I'll give some tips for.

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I am struggling. If I were sensible I'd go with "Measure and compare UX time-to-value." But considering it will feature alongside the title of Vibe check: UX benchmark I'm thinking "Good vibes only!" is more fun.

Turn training videos into step-by-step onboarding SOPs.

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This is actually harder than it looks 😄

I’ve noticed that a lot of taglines are technically clear, but still don’t “click” immediately.

Usually because they explain what it is, but not why it matters right now.

When a tagline works for me, I can almost instantly place it in my head:
– who it’s for
– what problem it solves
– and whether I should care

Curious if others feel the same —


do you optimize more for clarity, or for making it feel relevant/urgent?

And mine would be:
Turning data into business decisions.

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