Aaron O'Leary

🔥 Drop your tagline and I'll try to guess what your product is

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A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.

In the spirit of forever optimising our taglines, I wanted to do a little experiment:

Drop your tagline in the comments and I'll guess what your product is. If I guess correctly, you know you're on the right path, if not there might be some rejigging needed, which I'll give some tips for.

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Nikita Sorokin

Hey!
"Cheat code to studio-grade landing pages"

Neha Sanghvi

@nikita_40in This sounds like a no-code solution to creating good-looking landing pages. Ooor maybe it kind of generates custom code on the fly towards the same end? What about the designs?

Nikita Sorokin
@neha_sanghvi Fair guess 🙂 It’s design-first: we generate a custom landing and let you tweak everything visually, no code required.
Tom Tomaszewski

Let's go:

reThrive - Discover your True Age

Aaron O'Leary

@tom_tms Does it calculate biological age based on factors like biomarkers?

Tom Tomaszewski

@aaronoleary yup, spot on. 10 points for you mister.

Rohan Chaubey

I was suggesting a couple taglines to a PH friend, which one do you like and can you guess what the product is?

  • Turn any Picture into a Password Manager

  • Turn your favourite picture into a Master Password

Rajiv Ayyangar

@rohanrecommends 

"Turn any Picture into a Password Manager" - this broke my brain. I have no idea what this means or why I'd want it.

"Turn your favourite picture into a Master Password" - this also broke my brain.

It sounds like this is something around pictures and passwords that's quite novel. In cases like this I'd suggest being very, very concrete and including something about what problem you're solving.

Never forget your master password (using pictures)? somethign like that?

Rohan Chaubey

@rajiv_ayyangar This is good feedback. Makes sense. :)

You're right! The product uses AI to scan your favourite pictures as your master password to secure all your other passwords. Imagine LastPass, but your favourite picture as your master password + patented security protocols.

Targeted towards masses who can't remember their master password or elderly who want security for their passwords without worrying about remembering long strings. Essentially, a fun way to secure passwords with your best memories (pictures).

Elijah Morris

alerts you when companies raise your prices

Rohan Chaubey

@elijah_morris1 What are we talking about exactly: subscriptions, SaaS tools, utilities, telecom, insurance, all of the above?

What happens after the alert: help cancel, negotiate, switch to a better plan or just send a notification?

Elijah Morris

@rohanrecommends right now it flags any recurring charge subscriptions and gives you a run alert with clear steps to cancel or fix them, and it's privacy-first.

Valerijs Boguckis

Extract text from images and other digital documents in seconds

Aaron O'Leary

@valerijs_boguckis An AI that extracts text different types of media

Rajiv Ayyangar

@valerijs_boguckis it's clear what it does but...who's it for? this is pretty easy to do with the general models these days. What's the advantage vs. many other tools that do this?

Valerijs Boguckis

@rajiv_ayyangar TextSniper is for anyone who frequently encounters text they can't copy-paste, whether in PDFs, videos, images, or protected documents.

While general AI models can extract text from uploaded images, TextSniper's advantage is speed and workflow integration. One keyboard shortcut instantly captures any text from your screen, no need to save screenshots, upload them anywhere, or switch contexts. It's built specifically for this one task and does it faster than any alternative.

Plamen Ivanov

Slim down your Docker images with AI-powered sass.

Aaron O'Leary

@k1lgor A tool to reduce docker images and save money doing so?

Plamen Ivanov

@aaronoleary Let's say you guessed it almost perfectly. It doesn't save any money, but it does affect the size.

Marcus Freeland
Customer Support Made Simple 😁
Aaron O'Leary

@marcusfreeland AI customer service bot?

Marcus Freeland

@aaronoleary There is definitely an AI Assistant, but the main feature is generating Help Center content for you.

Rajiv Ayyangar

@marcusfreeland this is pretty vague in my book. I can think of 1,000 ways you could make customer support simple. Do I want customer support to be simple? Yes, but also effective.

One test of a good tagline is: "When I read the tagline, would i have some idea how to build it?" and for me this fails that test.

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ok after reading your reply to @aaronoleary , my suggestion is to explore something like:

"Generate help center content from <input>."

or "Turns internal docs into help center content and AI support agents"

Marcus Freeland
@rajiv_ayyangar Great suggestions! I’ve had some similar taglines. Currently experimenting with this very basic one.
Eve

"Upgrade the way you connect"

Aaron O'Leary

@linkza Struggling with this one!

Eve

@aaronoleary Hey Aaron, seems like you're not the only one. Back to the drawing board for us! 😆

Rajiv Ayyangar

@linkza this is super confusing to me. Is this about wifi connection? Is this about interpersonal connection? What does upgrade mean?


Upgrade sends me down a tech / consumer tech path.

Connect sends me down an interpersonal / social media path.

Eve

@rajiv_ayyangar Hey Rajiv, you’re not alone! we’re actually wrestling with how to describe Linkza ourselves 😅. It’s not WiFi and not a social network in the classic sense. Basically, it’s a platform for professionals, teams, and event organizers to share profiles, manage connections, and streamline networking. We’re experimenting with how to communicate that clearly without defaulting to “digital business card.” Your feedback has confirmed that this one liner isn't hitting the spot.

Jose Zamudio

What if your signups recruited more signups?

Rajiv Ayyangar

@soyzamudio sounds like a referral program, but I'm not gleaning what your actual product is. Referral programs are a pretty well-trodden field at this point - what new problem are you solving? or what's unique about your solution?

Jose Zamudio

@rajiv_ayyangar Great feedback, thanks Rajiv! 🙏

You're absolutely right - the tagline was too vague.

It's a waitlist platform with built-in viral mechanics. Specifically, people move UP in line by referring friends (not just "share for updates") + email campaigns built-in.

Why I built it:

Every time I launched a side project, the waitlist tools either:

  1. Had fake viral mechanics ("share for updates" 🙄)

  2. Cost $79-200/mo with zero API

  3. Made me export to third party email campaign tool just to email my own list

So I built one that:

  • Moves people UP in line when they refer (actual incentive)

  • Has a free plan with 250 signups cap.

  • Has full API + webhooks + integrations + custom domain/branding at $29/mo

  • Lets you email your waitlist right in the platform

  • Doesn't assume you're an enterprise with a $10k budget

Essentially: An affordable, all-in-one waitlist platform with real viral mechanics and the developer tools you'd expect.

Does that positioning make more sense? Would love any advice for communicating this better on PH - launching in January!

Esther George
The launch alchemist - Helping founders turn ideas into impact. It's an AI agent though 😊😊
Rajiv Ayyangar

@george_esther "Helping founders turn ideas into impact." is super general. I can't imagine concretely what it is from that phrase.

Founders' job is to turn ideas into impact. Anything that helps founders helps them do that.

If this is an agent around launches, I think you need to be more concrete about what the agent does.

What problem is this solving?

Esther George
@rajiv_ayyangar it's a storytelling agent that takes their ideas and make it into a product story that can be posted on their socials and even used as a video script.
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