Analyzing traffic from Product Hubs
Launched in 2022, Product Hubs are your permanent company page on Product Hunt, different from your launch pages.
I recently ran an experiment analyzing organic traffic from these hubs over 30 days. Here's what I learned.
Fig. 1: Product Hubs by @Product Hunt
Context
I analyzed the traffic coming from a Product Hub /products/{yourCompany} using @Dub
To set a control, I didn't do significant activity there, just looked at the organic traffic
Observations
Two main observations:
High-intent traffic: 20.51% of people coming from Product Hubs convert into new sign-ups (fig. 2)
Decreasing over time: it seems that momentum post-launch lasts about 30 days (fig. 3)
Fig. 2: Volume of new sign-ups from Product Hubs over 30 days. Source: Dub.co
Fig. 3: Number of clicks over 30 days. Source: Dub.co
Takeaways and next steps
Positively surprised by the conversion rate
Follow-up questions: What brings the most traffic to Product Hubs? Launching new features, securing founder reviews, posting in threads...?
Curious: Do you track traffic from your Product Hub? Have you seen similar results? Eager to swap notes.
Replies
Really interesting analysis! The 20% conversion rate from Product Hubs shows that this traffic is highly qualified. The drop after a month suggests it’s worth keeping visibility up through regular updates or new posts. It’d be great to see a comparison with other channels SEO, social & email
Just to make sure I'm clear, is this for your product or across all products you looked at?
Ah, good question. I analyzed the traffic from one Product Hub. Curious if the community got similar results.
minimalist phone: creating folders
Sometimes I can see how people contribute with reviews and some other people are trying to find "social proof" and finding these reviews. I didn't track that tho. Maybe good motivation to launch more frequently here to have some traffic :)
Curious what drives sustained clicks: new features, founder reviews, thread activity? Anyone else tracking their Hub traffic?
Let's figure it out!
Super interesting cc @sophie_marquet
@bencostantini Thanks!
Cal ID
Great insights! The conversion rate makes Product Hubs worth keeping active. I’ve noticed that posting updates and founder reviews keeps traffic flowing longer - much more effective when you have a dev-focused product. Thanks for these insights!