When should founders stop building and start selling?
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We all know someone who just keeps building: One more feature, One more improvement, One more thing to fix before starting sales.
And to be fair, it’s easy to fall into that loop. Building feels productive, and there’s always something that could be better.
But at some point, you have to ask yourself: are you really improving the product… or just delaying sales?
From your experience:
When is the right time to stop building and start selling?
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honestly, you're probably ready to sell as soon as the core thing works, even if it's not perfect. waiting for it to feel "done" is usually just fear wearing a productive looking disguise
minimalist phone: reduce your screentime
I would say that start selling before building :D You need to know first whether it is worth building :)
I'd say the following:
Validate the problem before investing heavily in more and more features
Look for evidence that other people experience the same pain (forums, communities, interviews etc)
Build the smallest useful MVP rather than a full product
Get it in front of real users quickly
See whether these people actually use it, care about it, and ideally would pay for it
Then adjust fast and take it out some more
I don't think it needs to be perfectly ready, but rather useful as it is in order to generate some sales.