What’s the real goal of a Product Hunt launch?

Founders launch on @producthunt with one goal: Rank as high as possible, but the first question should be: what is your launch objective?

Maybe your goal is to:
Test an idea and see if there’s real interest

• Get more traffic

• Get new users

• Increase conversions

• Get feedback

• Make people try your free plan

• Get your first paying customers

• Build awareness around your product

• Get backlinks ...

Depending on your goal, the way you prepare your launch and how you measure if it was successful can be completely different.

For those who launched on Product Hunt: what was your main goal, and did you achieve it?