Should every founder become a content creator?
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Founders are expected to do more than just build a product today :
Build in public.
Post on LinkedIn.
Make videos.
Grow a personal brand.
Share the journey.
And I understand why. Content can bring users, build trust, create opportunities and help people discover what you’re building.
Not every founder wants to become a creator. And creating content consistently can easily become another job on top of actually running the company.
Do you think creating content is becoming part of the founder’s job, or is it still optional?
And for those who tried creating content but stopped, what made you give up?
And has anyone here already tried Prodshort?
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The internet really said founder is not enough anymore, now you need to be a creator too.
Unfortunately... a little bit, yes 😅
I’m building a consumer app now and I’ve basically become my own marketing team: content, short videos, community, partnerships, SEO... somewhere between all that I occasionally remember I’m supposed to build the product too.
I don’t think every founder needs to become an influencer. But learning how to explain and distribute what you’re building feels unavoidable now.
@ira_motorina Bulls eye point ... not needed to be influencer but to grow the business through is goal.
For a small company or a startup, I think it's expected. The weight drops as the product gets known.
And with the ones that really worked, it went the other way round: the product got famous first and the founder's face came after. Facebook and Twitter went that way, Instagram and TikTok even more so.
Mine is the slow version of the same thing. I put a marketplace up in 2004 and spent the first two years on nothing but search. It then ran for twenty years while I wrote almost nothing about myself. I only started this year, because I'm launching new things again.
In my opinion, it helps the brand to be more transparent and trustworthy. We started doing videos with the minimalist phone founder, and they are the best-performing in paid ads, delivering purchases.
@busmark_w_nika great wish to know more about it :)
@amraniyasser your post is engaging thread has motivated me to take up an challenge
100 days non stop content to build a deep distribution through social media content creation, resharing some and liking lot of content of other hustlers .... here to make life long business connections ....
I think yes. Till you can get about 100 users for your product, you've got to try the brute force approach which is exploring every avenue so that would include posting content yourself.
I think people like buying from people. That's always been a thing, and we forget sometimes that people buy out of emotion as well. If two products are basically the same at a similar price, and you like the founder and how they approach the product, you'll probably buy from them. Or is that just me?
On LinkedIn, company pages barely get impressions anymore, so posting from personal profiles is becoming a must. And that doesn't only go for founders but for anyone working at the company.
Maybe people just crave some human contact in the age of AI lol