Meta is getting into AI agents too !
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Meta just launched Muse, its personal AI agent. AI agents have been everywhere lately, so seeing Meta enter the space was probably just a matter of time. But Meta has one huge advantage: distribution.
WhatsApp, Instagram, Facebook… they already have billions of users.
Do you think Meta can become a serious player in AI agents?
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the distribution argument has already been run once though. meta ai has been sitting inside whatsapp for a billion people for over a year and it did not become anyone's default assistant, so reach was never the missing input.