Everyone says "build in public"… but how do you do it without making it a full-time job?
Building in public is important today. It helps you build a community, get feedback, and create traction around your product. But creating content to share every day — shorts, posts on X, LinkedIn, Instagram — can quickly become boring and very time consuming.
By recording your meetings with Prodshort, you get content ready to share: Shorts, X posts, LinkedIn posts... You keep things authentic, because the AI documents what you actually do and doesn’t create fake content from scratch. Your real progress, your real discussions, your real decisions become things you can share.
It makes build in public much easier. You can share updates about your project directly from your calls: progress, ideas, feedback, small wins... Stay consistent with your build in public without adding extra work to your day !!
Happy to do calls with founders here to create content together 👉 Let's create content !!
Replies
The part that resonates most is the "forcing function" angle. Build in public stops working the moment it feels like a second job, and most people hit that wall pretty fast trying to manufacture daily content from scratch.
What I've found useful is treating calls and async discussions as the raw material, not the finished post. The stuff that actually gets traction anyway tends to be the unpolished moment where someone said something that changed how you think about the product. Hard to fake that, and honestly you shouldn't have to.