Everyone says "build in public"… but how do you do it without making it a full-time job?
Building in public is important today. It helps you build a community, get feedback, and create traction around your product. But creating content to share every day — shorts, posts on X, LinkedIn, Instagram — can quickly become boring and very time consuming.
By recording your meetings with Prodshort, you get content ready to share: Shorts, X posts, LinkedIn posts... You keep things authentic, because the AI documents what you actually do and doesn’t create fake content from scratch. Your real progress, your real discussions, your real decisions become things you can share.
It makes build in public much easier. You can share updates about your project directly from your calls: progress, ideas, feedback, small wins... Stay consistent with your build in public without adding extra work to your day !!
Happy to do calls with founders here to create content together 👉 Let's create content !!
Replies
How do you handle colleague privacy during these calls? It is cool that the content stays authentic, but you don't always want internal discussions to go public in raw form. Still, I like the idea of automatic progress documentation. It really removes the hurdle to start sharing wins. If you can easily filter what goes into a post and what stays behind the scenes, this is a must-have for any founder.
the authenticity angle is what makes this work honestlyt. most build-in-public content rn is either fake (people writing posts from scratch about 'lessons learned' that never happened) or skipped entirely cuz writing it feels gross.
pulling it from real conversations sidesteps both problems at once. the source material is already true, ur just surfacing it
Nice idea, building in public is powerful, but it only works when it doesn’t start feeling like a second job on top of building. Keeping it real + low effort from actual work sounds like the right direction. curious how you’re making sure it doesn’t turn into “content first, building second” over time?
Love the idea of documenting real work instead of forcing founders to “create content” from scratch every day. Feels much more authentic and way more sustainable.
The part that resonates most is the "forcing function" angle. Build in public stops working the moment it feels like a second job, and most people hit that wall pretty fast trying to manufacture daily content from scratch.
What I've found useful is treating calls and async discussions as the raw material, not the finished post. The stuff that actually gets traction anyway tends to be the unpolished moment where someone said something that changed how you think about the product. Hard to fake that, and honestly you shouldn't have to.