Will brands still need to shoot ads?

I was looking at @Higgsfield and other AI video tools recently.

You can now create an ad without organizing a real shoot. Higgsfield also has tools specifically built to generate product ads from existing assets. A normal shoot means finding a location, people, equipment, then filming and editing everything. Now you can test different versions before doing any of that.

I don't think real shoots are going away, but I can see brands doing a lot less of them.

👉When would you still choose a real shoot over AI?