Stop copying your competitor’s free-shipping line.

Stop copying your competitor’s free-shipping line.

Their threshold was built from their product costs, payment fees, and shipping rates-not yours.

Before publishing a free-shipping offer, find your economic floor:

The order value where the amount left after product cost and payment fees can still absorb the shipping you pay.

That gives you a boundary for the offer.

But it does NOT automatically give you the number to put in the announcement bar.

Your economic floor is an internal constraint. Your public threshold is a merchandising decision.

The second decision also needs evidence about basket distribution and customer behavior. A lower threshold may convert more orders. A higher threshold may produce better economics per visitor.

That is why copying a competitor-or deriving the line from store-wide AOV-skips the question that matters:

CAN this product afford the shipping promise attached to it?

Okiela’s current free early-access check is deliberately narrow: test one Shopify product or offer before it goes live and see what one order leaves, break-even ROAS, and the discount ceiling.

NO signup or store connection is required for the first check. Missing costs stay missing instead of quietly becoming zero.

How did you choose the free-shipping line currently on your store: unit economics, basket data, or competitor convention?