Positioning is one of the hardest things to do.

When we do it for our clients, it comes easily: we immediately spot weaknesses and strengths.

When we do it for ourselves, doubts and questions keep popping up.

In the process of rebuilding NJ, we want to emphasize one aspect that means a lot to us: relationships.

We don't want to have simple transactions with our clients, but build something meaningful that can last in the long term.

It's true: Having a great product that is useful, efficient, functional, and, why not, even good-looking is the absolute foundation for selling it effectively. But is it enough?

Building a product and marketing it are completely intertwined, especially today. You simply can't do one without the other.

Think about it this way: Imagine being the owner of an amazing Michelin-star restaurant with a famous chef who constantly cooks delicious, fresh meals. Now, imagine putting that restaurant in the middle of nowhere, 100 km from the closest city. How many people would actually eat there?

We re back on track after a full week off.

During those days, my partner and I took our time to do the things we enjoy most:

• stayed three days in Prague, visiting the main attractions and tasting delicious local food

• cooked a lot, from pizza to chocolate cake, barbecue, and more

• rewatched for the umpteenth time the extended version of The Lord of the Rings (that took two days in total lol)

• played a board game called Sherlock Holmes

We used these days off to do the things we usually don t have time to do, and that was very fun!

On paper, we're ready for our relaunch. We have our new monthly plans locked in, a premium pricing strategy, and a defined target audience. But then, we stop to think if we did the best we could, and we're not sure about it.

In the past, our golden rule for NiceJourney was standard startup advice: Ship as fast as possible, and let people tell you what's broken. So, we treated our first launch like a rough draft.

This time, we're trying a completely different approach: We are taking our time.

We used to think that to be taken seriously, we needed to look big.

When we first launched NiceJourney, we tried everything to appear as trustworthy as possible. We even convinced our friends (who were also professional creatives, but already had full-time jobs and were definitely hesitant) to put their faces on our team page. We figured if a client actually asked to work with one of them, we would just make it work behind the scenes somehow.

We were 100% convinced that a big headcount equaled professionalism.

I want to be completely honest with you.

NiceJourney has been a "work in progress" for quite some time now.

The first time we started discussing it was when my partner graduated from university, around 2 years ago.

You always hear gurus and business experts shouting the same advice: "Whatever you think your product is worth, double it!" or "Beware of pricing too low in the beginning!"

When we originally priced NiceJourney s monthly plans, we completely ignored them. We figured we didn t need to be millionaires on day one. We assumed that keeping our rates low would remove friction, attract a ton of early customers, and guarantee our success. We told ourselves we were just starting out and could always raise them later.

These last months have had ups and downs, with moments when my partner and I considered setting NiceJourney aside, and pleasant surprises when clients appeared without any outreach.

The truth is, we never stopped thinking about how to make our offer and services truly advantageous, flexible, and unique. We spent weeks discussing, analyzing, considering...and now it's time to make some real changes!

Recently, I read an article talking about how AI is reshaping marketing, and I think the landscape is changing super fast.

When every business started using AI, they thought it would solve all their problems and save a lot of time (and money) by replacing people.