The famous trap of pricing too low... yeah, we fell right into it

You always hear gurus and business experts shouting the same advice: "Whatever you think your product is worth, double it!" or "Beware of pricing too low in the beginning!"

When we originally priced NiceJourney’s monthly plans, we completely ignored them. We figured we didn’t need to be millionaires on day one. We assumed that keeping our rates low would remove friction, attract a ton of early customers, and guarantee our success. We told ourselves we were just starting out and could always raise them later.

Slap of truth: We didn't attract more customers. We just made people suspicious.

We literally had a call with a cold lead who thought we were a scam. The price was so low for the scope of work we were offering that he simply couldn't believe it was real.

To test this, we started showing our pricing to solo founders and bootstrappers (you know, people who are spending their own hard-earned savings, not VC money). When we presented our rates, they didn't even flinch.

That was a glaring red flag. If your target audience doesn't even blink at your pricing, you are drastically undercutting your own perceived value.

So, as we prepare for the relaunch of NiceJourney, we are raising our prices.

Not because we're greedy, but because pricing is positioning: we need our rates to actually reflect the high-quality reality of our monthly plans and convey the real value of the work we do.

If you're ever in doubt about whether your product is too expensive... stop doubting and raise those prices, baby!