Good things come in small packages (we're realizing just now)

We used to think that to be taken seriously, we needed to look big.

When we first launched NiceJourney, we tried everything to appear as trustworthy as possible. We even convinced our friends (who were also professional creatives, but already had full-time jobs and were definitely hesitant) to put their faces on our team page. We figured if a client actually asked to work with one of them, we would just make it work behind the scenes somehow.

We were 100% convinced that a big headcount equaled professionalism.

In reality, the startup landscape has completely shifted, and AI has changed the game.

Founders are building real businesses without huge departments, massive initial investments, or bloated payrolls. A single person can do it all, and they aren't afraid to say it out loud.

So why were we hiding? Why were we treating our small size like a liability when it’s actually an advantage?

So, we ditched the fake corporate headcount.

NiceJourney is exactly two people: my partner,@tommi_canu, and me.

Together, we provide everything an early-stage or growing startup needs without the agency friction.

I handle marketing, content strategy, and copy, while Tommi builds brand identities, produces visuals, and develops websites.

Two-person agility with full-team results.

As George Clooney says in that famous coffee commercial... what else? ☕️

Was it just us, or did you ever try to make your company look bigger than it actually was?