Every year I reflect on how I spent money in the previous year. Previously, I have manually scraped my bank statements and put together a report, but 2025 was interesting because I built a fairly overkill personal finance product to make this report easy to generate for myself.
Because it is really easy, I m going to do a deep dive on how I spent money in 2025. (I was able to put this all together in ~10 mins)
I'm learning (slowly) about the importance of marketing your product. (I am probably one of todays 10,000 around guerrilla marketing) So last night I hacked together https://purposefulpoop.com/ to see if it could drive some leads for my product. I'm going to launch the playful tool next monday and use this thread to give a plot synopsis on how it all goes.
Prior to launch though, I'm curious if anyone has any feedback that might make the hook stronger? I added (a poorly designed) OG image, so the shareable is at least somewhat tasteful:
My Financé is a powerful tool that helps you understand your finances. No manual data entry, simple one-time configuration and intuitive default views make it clear where your money goes.
I originally asked if guerrilla marketing works in another thread. Here are the results from my first experiment with this style of marketing! On 3/31 I launched a quick and dirty (pun intended) tool:
With the hope that the CTA at the bottom of the page might drive some traffic to the personal finance tool i'm (constantly talking about) building. So what happened?
TL;DR:
Nearly 2,000 people visited my meme
A little over 300 people clicked the CTA
A little over 20 people made accounts
Marketing like this feels useful! and I will continue to try things like this in the future!
