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Macbook Air with Retina - The popular laptop with more power and a beautiful display

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Apple today introduced an all-new MacBook Air, bringing a stunning 13-inch Retina display, Touch ID, the latest processors and an even more portable design to the world’s most loved notebook.

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This is a beauty, although I prefer a Macbook Pro because the bigger 15" screen > the Macbook Air's portability, for me.
can't use 15" on plane comfortably
noooo, portability for the win! The battery life is fantastic too. For me that's much more important so I'm excited there's an upgrade! (I have the early 2015 model) But why did they kill magsafe?? That I will never understand. Just why. The perfect charger just gone.
it's so annoying :(
Can't just whip out your Mac fast enough with the 15''
Same feeling with the Pro 15" screen. Those extra inches make all the difference.

1200$ for a laptop with dual core processor and DDR3 RAM in no way justifies the premium Apple is asking for it. No matter how good the retina display is.

Pros:

Build quality and the hardware software integration

Cons:

Doesn't justify its price

Not agree, it will work for the next 3-4 years with no downsides if you will treat the laptop properly. Speaking of Windows laptops, you're going to spend half of the price each year and going to hassle with all cons of Windows.
The 13" Air is the primary workhorse in our company. These little things take a beating and rarely have any issues. Glad they've updated them.
"workhorse"? I'm guessing mostly email and maybe some light dev, then? I don't think in 2018 you can call a 2-core machine a workhorse.
Not everybody is a developer and/or designer. Our Account Execs, Community Managers and events people have more than enough horsepower available with an Air.

Very nicely-designed product, but a lot of the price goes into their marketing of it.

Pros:

Nice design. Lots of apps and software available.

Cons:

Overpriced, impossible to work on or upgrade, everything is proprietary.

1200$ for a dual core laptop with DDR3 RAM? I'll pass.
Looks like they killed the touchbar, which makes me more likely to snatch one of these. Hopefully they kill it on the next pro too.
MacBook Air is not their top of the line laptop. The absence of touchbar can also be attributed to the need of pricing it competitively.
Apple Co. is becoming attractive and interesting, only for "crazy rich" and well accomplished people.. And most importantly more greedy! Apple definitely need to replace the CEO, Tim Cook with someone else.. Otherwise he will screw up the hard earned reputation of Apple.
LOL! Apple was always making products for the rich. The Mac was never cheap. 🤦‍♀️
I mentioned "crazy rich" people. If you do a comparison of their product pricing in previous years, you will understand what I meant.
Yes, they have been slowly increasing the price of the product this last year. However, Apple's products were always premium. It's just that they've become even more premium. And even though that's sad, I don't think it was unexpected.

1200 is an insane price for mediocre hardware. Better off buying a razer blade if you need performance

Pros:

None. Same old laptop. Just a little polished.

Cons:

Overpriced.

This to me is the nail in Apple's "lack of innovation coffin". This is a repackaged Macbook Pro in a new chassis. For $100 more, just get the Macbook Pro...if you're spending over $1000 anyway. Does the ~.25lb weight difference mean that much? Am I missing something that the MBP doesnt have that the new MBA does?

The Air isn't aimed at the "lets count features" crowd. Instead, it is a rock solid workhorse that goes on working year after year after without as much as a hiccup. The Airs in our office get used by Account staff, financial staff, events teams and culinary teams. They take heaps of abuse and keep on ticking.

Pros:

Goes on working for years without needing expensive support. Both hard and software are rock solid. More than adequate for office tasks.

Cons:

Can't think of any. Lack of IT support hours more than offsets initial cost of purchase.

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