HeadsUp - The first AI competitor monitoring agent

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Are you falling behind your competitors? HeadsUp is the first AI agent that alerts you to competitor moves and helps you respond. Get instant insights then real-time alerts. Setup in 60 secs and HeadsUp runs on autopilot.

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Hey Product Hunt! 👋 I'm Dru Riley, founder of HeadsUp.

I built HeadsUp because I was tired of learning about competitor moves from support messages and DMs.

Over 5 years building Trends.vc, I've seen founder-focused products launch new features and pricing models that caught me off guard.

Other competitor monitoring tools just tell you that something changed. They force you to dig through HTML and screenshots to figure out what it actually means.

HeadsUp is the first AI agent that tells you what changed, why it matters and gives you actionable insights.

To get started:
1. Add your domain
2. Pick competitors
3. Get instant insights

🚀 PH Launch Deal: Lifetime deal available during our launch only.

Would love to hear your thoughts! What competitor moves have caught you off guard?

(60 second setup)

 congrats on the launch!

 Thanks Domhnall! 👊

 Congrats on launching such and incredible product! Having dealt with similar headaches, this will make it much easier to keep track of competitor moves and pricing changes.

 Glad to know it'll be useful Elom! 👊

 Congratulations on the launch!

This is so true! "Other competitor monitoring tools just tell you that something changed. They force you to dig through HTML and screenshots to figure out what it actually means."

Can't wait to try!

 Looking forward to your feedback!

re: HTML and screenshots. Yep! Sounds like you remember those days too lol. Trying to change things.

great, and very useful, pretty accurate for my business
I also like how you can manually add more competitors to analyse.

Small tweak I'd suggest: I had to enter my domain name twice. Once on the landing page and then once again.
Could be done in one go to make it even smoother.

Good luck with the launch today

 Great to know it's accurate and will get a fix in for the domain name UI issue. Thanks Peter!

 Shipped the fix by the way. Pushing code during a live launch feels risky but... 🤠

 great, and hah, I can feel the anxiety

 and turns out the anxiety was real lol. Someone sent a screenshot of what happens to users when the server restarts while they're using it. Not very pretty but have an action item now. Thanks again 👊

I tried to apply it to our event and am pretty satisfied with the offered alternatives. I would also appreciate a summary of what to improve/add to our website to make it more attractive. E.g. can it somehow detect the most visited websites/categories of the competition, so we could add them to our website too? :D

 Wow. Great suggestions.

"E.g. can it somehow detect the most visited websites/categories of the competition, so we could add them to our website too? :D"

While it should be improved, when you hover over a competitor on desktop you'll find the domain rating which is a proxy (but not quite) most visited. Competitors are also sorted based on this SEO metric.

Regarding the summary, such a great idea. Added to the roadmap.

 Thank you. It was something that many people needed in order to improve their website (and user's experience) :D

Dru is one of the deepest thinkers I know. Everything he creates comes from much research and distilling that research into the essential experience without distractions.

As markets move fast, knowledge about what your competitors are doing is as important as ever and HeadsUp gives you that with not only alerts but action plans.

 Thanks Ash! ❤️👊

"As markets move fast, knowledge about what your competitors are doing is as important as ever"

100% agree

Been using this for a few weeks. Super helpful to keep track of your market.

 Thanks for being one of the first users and appreciate the helpful feedback!

Congrats on the launch !


I was actually wondering not too long ago why there wasn't such a service like this out there now that we can extract all this information with much more ease using AI.

What are the next steps beyond launch?

 Great question. Some top priorities are getting more insights on competitors. We have basic SEO things now but web traffic will be added, as well as tagging insights so you can quickly filter price/product/other types of insights and improving the email briefs that are sent.

One reason I'm excited about HeadsUp is there's no shortage of use cases to unlock. The roadmap is very deep.

 Exciting. Good luck!

I've been using HeadsUp for the past 3 weeks and it's already saving me hours on competitor tracking and research.

The onboarding flow is one of the best I've seen in SaaS, it literally takes seconds to get started and receive actionable insights.

Congrats on the launch 🔥

 Hey Shivam! Great to know HeadsUp is already saving you time and delivering actionable insights!

Congrats on being back on PH brother! Love the idea. No brainer for any founder or marketing team.

 Thanks KP! 👊❤️

Tried to build something similar before Trends and before AI took off. But the economics didn't make sense.

Let's see how this goes now 🤞

Upvoted. Good idea in the age of AI.

 Thanks Edmund! We're in the age of opportunities.

Congrats Dru on the launch

 My guy. Thanks for the support 👊

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