Next month google will be rolling out Google Optimize, a free version of enterprise-class testing and personalization product.
With ever more data flooding in, how do marketers act on all the useful insights they've learned? That's where Optimize comes in.
With Optimize you can create and deploy A/B, multivariate or redirect site experiments with some powerful capabilities:
Built on Google Analytics. Test what matters. Use your existing Google Analytics goals and metrics to quickly get an experiment up and running.
Advanced Statistical Modeling. Optimize will model the real-world performance of your experiments for more accurate results.
Sophisticated targeting tools. Deliver the right experience to customers at the right time with advanced experiment targeting.
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