There are founders you d love to NOT work for. And then there are founders whose company you wouldn t want to leave, no matter what.

A big part of that comes down to people, their values, and their character.

And often, that starts with the founder.

A lot of people try to raise funding before they even begin.

And then sometimes I read those zero to hero stories. (Maybe they re a bit "polished" by the media to have publicity.)

In any case, building products has become much easier from a technical perspective, which also makes it cheaper especially for software startups.

A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.

In the spirit of forever optimising our taglines, I wanted to do a little experiment: