How do you handle marketing when you're a developer?

I've noticed that for me, building the product is actually the easy part. I can spend hours working on features, fixing bugs, improving the UX, etc. But once I have something I'm happy with, I have to switch gears and start thinking about marketing, content, social media, getting users, etc. And honestly, that's the part I struggle with the most.

I'm curious how other developers/solo makers handle this.

Do you start thinking about marketing while you're building, or only once you have something ready?

Four measurements from each of three events give 12 rows and 3 distinct events. Those counts describe different things, and neither alone proves independence.

For an analytics interface, would you show both counts beside the headline metric, or use a short explanation with a methodology link? What wording makes the unit clear to a first-time reader?

Spent the last stretch wiring MCP servers into an agent product instead of hand-building every integration. The pitch is great in theory: paste a URL, click connect, tools show up as a checklist.

In practice it's been a mixed bag. Some servers are exactly as plug-and-play as advertised. Others expose tools that don't match how the underlying API actually behaves, so the agent confidently calls something that returns garbage, and you don't find out until you're debugging why a real user got a wrong answer.

Ended up hand-building the connectors that really matter (the ones where getting the semantics wrong costs someone money) and using MCP purely for the long tail where "mostly works" is good enough.

Anyone else gone deep on MCP servers? Curious if others found the same gap between the demo and production, or if I just hit unlucky servers.

I searched this forum for vertical drama and found almost nothing. It is the series format shot upright for a phone, about 90 seconds an episode, each one breaking off right where you need the next.

I make a few myself, with AI, so I would enjoy talking shop with whoever else does.

Who else is doing this? What do you generate your shots with, and how do you keep a character or a prop the same from one shot to the next?

Hey

Let's talk about that uninvited guest that shows up around month 3 of building your startup. You know the one. You started with fire in your belly, convinced you're building the next big thing. Then slowly, quietly, it creeps in:

"Who even needs this?"

Every landing page teardown I've read treats social proof as a solved component.

Logo bar, three testimonials, a usage number. Slot it in, move on.

But it's the one element on the page you can't produce yourself. Copy, design,

Been down a bit of a rabbit hole comparing robot vacuums over the past few months (two dogs at home, so cleaning is a daily problem, not a weekly one). And the thing that surprised me is how much the marketing focuses on one spec suction power while the actual dealbreaker for most people turns out to be something else entirely: the brush roll.

When I first started thinking about building a SaaS, support wasn't really on my list.

I was thinking about the obvious stuff:

• What features should I build?

• How should the UI look?

• How do I make it fast?

• How do I get the first users?

But the closer you get to actually putting a product in people's hands, the more you realize that users don't always experience your product the way you expect them to.

For two years I forced myself to publish a brand new article every single Tuesday. I was exhausted. My organic traffic was completely flat despite having over a hundred posts on the site.

I looked at our analytics. Noticed that almost all our search traffic came from just five old articles. The rest of the content was sitting on page four of Google entirely ignored because it was outdated and lacked depth. I realized publishing volume was hurting my quality.

I stopped writing content for an entire month and focused only on those underperforming posts. I combined articles into massive guides updated old statistics from 2022 and added fresh screenshots from our current software version.

That simple cleanup effort boosted our site traffic by sixty percent in just forty days. Google clearly prefers an updated highly relevant page over a brand new post with zero domain authority.