3h ago
Every landing page teardown I've read treats social proof as a solved component.
Logo bar, three testimonials, a usage number. Slot it in, move on.
But it's the one element on the page you can't produce yourself. Copy, design,
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I've spent a lot of years in IT and cybersecurity inside the service industry.
Long enough to watch good plumbing and HVAC shops get sold software built for
companies ten times their size, and then pay per seat for the privilege.
