Every business I run generates something on a schedule, a weekly summary, a sales recap, an ops checklist nobody asked for but someone still sends. In the beginning I read every line. Now I skim the subject and archive it without opening, because nothing has looked different in months.
The part that bothers me is I cannot actually remember the last time I checked whether that assumption was still true. Curious whether you have one of these too, the report that used to matter and now mostly proves itself irrelevant just by existing, and whether you have ever caught something late because you had already stopped looking closely.
Hi all! We're excited to announce that we re trialing Maker Groups , these are smaller community-focused groups based around topics such as: Stage (pre-seed, seed, series +)
Topics (Developers, Marketers, Product)
Niche (female founders, based on geography)
Goals (finding a co-founder, finding beta-testers, getting feedback) If you're interested in learning more or would like to suggest your own group idea, fill out the form here. We will be reaching out with more info.
Everyone warns you about the time, the money, and the stress. Nobody warns you about the specific moment you realize you cannot hold all of it in your head anymore, and that moment tends to arrive quietly instead of announcing itself. Mine came the day I found out a repeat client had not booked in six weeks and I had no idea until she mentioned she found someone else. Curious what your version of that moment was, and whether it changed how you run things afterward, or just made you more anxious about missing the next one.
I ve seen a lot of makers (myself included) start building with one idea, then pivot completely after talking to users.
I launched Waivify a simple digital waiver tool because I noticed yoga instructors and personal trainers still using paper or clunky PDFs for liability waivers. It started as a weekend build. Now it s used by solo business owners to simplify their client onboarding.
But along the way, I realized I wasn t just solving waivers I was helping service pros feel more legit and reduce admin anxiety.
In the summer, one founder of a VC-backed startup approached me to manage his LinkedIn profile, through which he acquires clients (personal brand building).
It was a classic job interview, where the assumption is to create a conversion (you are active on someone's account, building their personal brand, as the account grows, people are noticing you, write to you, you arrange a call, and maybe close a sale)
I asked if there was a possibility of getting equity in this position, because the other positions they had advertised (whether tech, GTM, sales, some small percentage of equity) did offer even a small %...
The answer was "No, this position does not include equity."
I noticed the pattern only after it had already cost me a client. If a number lives only in your head, or only gets updated when you happen to remember, that is memory, not tracking, even if you would call it tracking if someone asked. It looks fine right up until the moment it does not. Curious what tipped you off that you had crossed that line somewhere in your business, was it a specific mistake, or something you only noticed looking back.
Something like 350B emails are sent every day (!) but no one I know is all that satisfied with email as a platform. Complaints I hear most often are spam / lack of verified identity, threads getting unwieldy after many messages, formatting annoyances, and not enough fine grained control over notifications. If you could change one thing about email to make it awesome, what would it be?
Creating content in 2025 is super typical. Being a content creator as a founder isn t optional anymore, it s almost a requirement if you want to grow your business and brand. But you have to be consistent. And some people prepare content in advance or post in the moment.
