Founders: whats the moment your MVP stopped being enough?
by•
I keep seeing the same pattern across early-stage teams:
the MVP works… until it really doesn’t.
For many founders, the hardest part isn’t getting something online
it’s everything that comes after:
• infra that cracks under real users
• code that no dev wants to touch
• rewriting the whole stack
• “AI-built” projects no one can maintain
• the moment you realize your prototype isn’t a product
We’ve been helping founders build for years, and these issues come up every single time. I’m curious:
👉 What was the exact moment your MVP became a bottleneck?
I’m collecting insights because we’re shipping something on PH next week, built directly from these pains. Any input helps. 🙏
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For me, it was when people started asking for the features I knew we wanted to implement, but had bookmarked as 'post MVP'! Resting on your laurels kills so many things, and I knew we had to continously push, but I was shocked at how quickly that was required.
@theo_crewe_read That’s amazing! getting users to ask for more features is one of the clearest signs you’re building something people actually want. Congrats. 🙌
I’m curious, though:
were you able to keep growing with the same vibe-coding / fast-build approach, or did you need a different strategy once the product had to behave like a real, scalable startup?
@paula_schiffelbein Thank you! It was a great feeling for sure :)
We coded our application ourself, but still in default to the fast build approach. Luckily we already had the framework for the features mapped out, so we were able to implement and iterate quickly. If we didn't it would've been a different story I imagine!
@theo_crewe_read What method did you use to prioritize which features to build first?
@stina_amankwah1 We really simply just looked at our feedback forms from beta testing, and luckily a few features were mentioned quite a few times, so we built those first!
Hi there, great topic!
Our pain point post MVP was when, and how, to appropriately securing funding.
There are several ways to secure capital, and the goal is to do so, with maximizing opportunity, while minimizing risk.
In the meantime, you are transitioning from MVP to Product Market Fit, and MMP, to really positioning to successfully scale.
That's some input, regarding our company growth chapters at laundry whips.
Good luck on shipping!
Andrew Bryant
Founder
Laundry Whips
X-Design
For us, the moment was when we got the first $10k ACV contract and the customer specifically asked about our SOC 2 readiness.
That immediately signaled the shift from "does this work?" to "is this professional-grade and scalable infrastructure?" Our scrappy MVP stack, which was fine for free users, became a liability the second real revenue came with real compliance demands.
Excited to see what you’re launching to solve these pains!