Nika

Why don’t we see more health longevity products here?

Everywhere else I look – podcasts, social media, even casual discussions – longevity is a hot topic. Bryan Johnson, for example, shows up in my feed constantly.

For me, health-tech feels like the most valuable thing we could be building. Not just extending life expectancy, but actually improving quality of life.

And yet, when I scroll here, it’s mostly B2B tools or the next AI agent. Nothing wrong with that, but imagine the long-term impact health-related products could have if they got the same attention and funding.

  • So I’m wondering, why do you think it’s like this?

  • Do you know about any interesting longevity tech products that haven't been launched here?

(In my opinion, it is because it is not so “sexy” + medicine is very complex and we do not know ourselves so much about the human body, so it is too risky. Oftentimes, the research in this area is not profitable when findings are not “successful”.)

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Lina Huchok

Love this observation @busmark_w_nika , it really resonates!
Health and longevity tech is complex:

  • long validation cycles

  • regulatory hurdles

  • personalization challenges

+ Plus, it’s harder to create that viral moment.

That said, we’re excited to be in this space! In September 23 (I hope, lols), we’re launching Mark app, an AI wellness assistant focused on prevention and longevity.

Our first step is simple but powerful: understanding what your body really needs with science-backed assessments aligned with lab tests up to 87%. We made it safe and trusted (ISO 27007, AIEI certifications, etc.).

From there, we’ll expand to fully personalized guidance using biomarkers and real-time body data.

The potential here is huge.

I’d love to share Mark Wellness for testing if anyone’s interested, please DM me via Linkedin, always looking for people who think deeply about this space to give feedback!

Anastasiia Zhur

@busmark_w_nika  @lina_huchok I completely agree with everything you're saying. I'd like to add that, in my observations, users are also more inclined to treat illnesses rather than prevent them. It's generally more difficult for people to invest in long-term prospects. A more common pattern is to solve problems that have already arisen. And longevity is one of those areas where the earlier you start investing, the better the results you can achieve. Could this also be a factor, in your opinion?

Nika

@lina_huchok  @anastasiiazhur It is true... Actually, everybody is trying to find help when it is too late. We pay less attention to prevention.

Nika

@lina_huchok Nice to hear that someone shows effort in this field, at least. I would like to connect on LI and message me on the launch day, please.

Lina Huchok

@busmark_w_nika Absolutely! I’ll make sure to message you on launch day. It would be so valuable to get your feedback, and thank you for highlighting these themes, really appreciate your perspective and support.

Nika

@lina_huchok Cool, we are connected so I will be waiting for your message :D

Konrad S.

@lina_huchok Your app sounds really interesting! Don't have time for testing rn, but will sure support your launch, just sent connect on LI

PRIYANKA MANDAL

Health and longevity have massive long-term impact, but I think most startups here chase quick wins. Tools like Notion, Figma, or Discord show that a product’s impact can persist for years if it continuously delivers value.

Nika

@priyankamandal That's why it is so hard to find funding – VCs are pushing for quick results... so that's why this usually is financed by gov (state, people – taxes) – but usually, that money ends up in the pockets of politicians instead of funding the health industry. :/

Konrad S.

I think this is a very good question!

As others have pointed out, it is probably very difficult for a small startup to create useful longevity products because of the amount of research needed. Also, PH focuses on software, so we don't expect things like supplements here anyway.

Still, I think there could be very useful longevity apps that could be implemented by a small team (e.g. guides, activity trackers, based on science), and they surely should be launched here.

Just looked at the product directory here ("Products" in the top bar), there's no longevity category, I think there should, maybe you can recommend this to the team?

When using the (very basic) search, the keyword longevity gives a lot of results, and a few look interesting, e.g.

Also quickly searched for Android apps with App Finder, there seem to be one popular longevity app (not on PH, someone wants to hunt it?):

https://play.google.com/store/apps/details?id=com.deathclock&gl=us

Nika

@konrad_sx The last one is quite bizarre :D but so accurate in this time I am experiencing. Some prevention could help me to live longer. :D

Konrad S.

@busmark_w_nika The name is sure bizarre, and the idea to calculate life expectancy as first step maybe also. Only mentioned it because it seems to be the most popular longevity Android app, some people seem to like the idea, 150k downloads in ~1 year since it was releases . Didn't try it.

Nika

@konrad_sx Is it only for Android? iOS where? 👀

Robin Greenwood

Things might be changing. There's an upcoming event in Berlin on this topic: https://agetechx.com/

The website includes founders and investors focusing on longevity, esp how it's impacting Europe.

Nika

@robingreenwood Finally another conference! I know that one Health-oriented was in Sweden but didn't pay so much attention because longevity wasn't so discussed 2 years back.

Robin Greenwood

@busmark_w_nika Not sure about Sweden, but a very large part of German's population is 60+ And this upside down pyramid isn't getting any better. It's must-have topic. Questions might be: who feels responsible in helping solve it, and where's the business model

Nika

@robingreenwoodHealth issues were usually addressed by governments or lobbying/interest groups, but I’m not so sure how some governments want to fund it, especially in regions where corruption is common and politicians embezzle funds.

Thorin
I think B2B tools are overrepresented here because Product Hunt is a site frequented by founders and other business types, so it's a great place to market them.
Nika

@tmtabor Yeah, but I think that because of value of longevity tools, they could have a real chance to be "featured", not only launched :)

Abdul Rehman

I think investors chase faster returns. Health-tech often needs clinical trials, FDA approval, and a slower ROI compared to AI or SaaS.

Nika

@abod_rehman It is pity, this way, with "funding from government", it is impossible to move faster.

Manu Goel

It's a very long cycle to develop some meaningful products in that space.

Even more interesting space is the use of AI as a tech aid in serious medical instrumentation ... big use cases in surgical procedures too e.g. being able to detect diseased tissues through pattern matching. I am actually keen to see the application in that space

Nika

@manu_goel2 Do you think that AI could be used for cancer healing/prevention?

Manu Goel
@busmark_w_nika yes, Absolutely. I would be surprised if we don’t soon hear about such efforts.
Nika

@manu_goel2 I saw your photo in DMs ;)

George Green

I think it's a great question, I myself am a founder and builder of a health-tech product, but more aimed at helping normal people move more, with the intent of improving their energy for hobbies and family, but also a huge JTBD for our users is to stay mobile and active longer into old age.

I remember a few years ago there was an app called Humanity, which I think is now gone, but it tried to do this by assigning you a life score, and adjusting it based on you taking actions that would improve your longevity, e.g. getting a full nights sleep, daily wellness checkins, dining water, exercise, etc. etc.

I think (emphasis on think) the main reason a lot of these products fail, is that right now, at least at the consumer level, is for two big reasons
- It's really just pseudo-science. There are great advancements in longevity research, but the real innovations are far from being readily available to normal people, or via a tech product. The daily tracking we have on our phones and watches are no-where near good enough for tracking anything like this.
- And the real kicker I think is... people want instant (or near-instant) gratification. It's not only very hard to show people results and impacts in the short term, but it's very hard to get someone to "buy-in" to your product that needs using for a lifetime, with very little way to show that you had a few extra years.

That being said, I think there's a lot of room for apps like Motion, that tackle "now problems", that also heaving impact the later years in life, by helping people generally stay more active and healthy (without necessarily have a goal of being an athlete), by moving more, eating better, sleeping well, reflecting on your mood, reducing alcohol / toxins, etc.

Final note... I think people still associate longevity with science-fiction, and it will take a while for it to not feel like an open-ended scam that you can't know if it worked until its too late. But for sure this will change through the next generation who are being brought up with it as a "real thing".

Just my two cents.

Nika

@george_green4 I hope that Bryan Johnson will earn us another 20 years from his research :D this way, we could make a norm to live 120 years :D

Andrei Tudor

Thanks for bringing up this topic! I also think you've nailed it already: health and longevity are harder to package as “sexy” launches. The cycles are long, the science is complex, and the payoff isn’t immediate like with B2B, AI tools, and so on. Add in regulation and high costs, and a lot of founders shy away.

Nika

@andreitudor14 research sometimes takes 10 years (let's see OpenAI – it was around 4–5 years)... imagine healthy human body... hard to finance.

Elena Mira

The gap isn't "sexy". It's proof. In health, the bar is a falsifiable claim, consented data to test it, and behavior change on the other side. None of that shows well in a one-day launch.

Nika

@elenat + health is a sensitive topic (sometimes it is hard to find people for testing)

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