Andrei Tudor

Most people know Oracle as a legacy database company. What's less obvious is how aggressively it has been repositioning around cloud infrastructure, and what that means for the business fundamentals underneath.

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Every top athlete has one (Lebron James, Novak Djokovic, Serena Williams). And it turns out, so do most of the biggest names in tech.

Steve Jobs mentored Mark Zuckerberg in the early days of Facebook. Eric Schmidt mentored Larry Page and Sergey Brin at Google and later credited that relationship as one of the key reasons Google scaled the way it did. Bill Campbell, known as "the Coach of Silicon Valley," mentored Jobs, Schmidt, Jeff Bezos, and dozens of other founders throughout his career.

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.