Abdul Rehman

I recently saw a marketer with 10k+ followers launch and finish 6th with 348 upvotes. They followed a proper pre-launch and post-launch plan, did everything right, and still the outcome felt unpredictable.

Now I m launching @Curatora next week.

I m not a marketer. I have a little over 1k followers. Of course, asking for support helps. But I also keep hearing that a large part of the Product Hunt community shows up mainly for their own launch, then goes quiet until the next one.

That makes me wonder: how much of success here is strategy, and how much is timing and network effect?

Product Hunt is best known for its homepage, a daily leaderboard of the most creative and innovative products on the internet. Makers go all out to win launch day, because that visibility matters. Product Hunt also plays a significant role in how products appear in Google search results.

What surprised us was that AI assistants like ChatGPT were rarely citing Product Hunt in product recommendations.

Last month, Tailwind CSS fired 75% of their engineering team.

Revenue dropped 80%. Doc traffic down 40%.

Meanwhile, Tailwind is more popular than ever.