Which brand's rebranding did you like the most and which did you like the least?
After Spotify celebrated its 20th anniversary with a new logo (the Spotify disco ball), it was criticised by many people, and dozens of other brands followed suit, also making a disco logo as a form of recession.
I don't think it was that bad. I'm not a graphic designer, and I can see that the contrast there is not good, but I still think there are many worse designs and rebrands.
Which rebrands do you remember as catastrophically bad and some good?
58 views
Replies
minimalist phone: reduce your screentime
@andrew_m08 I know, that Pink jaguar didn't feel like british :D
Unpopular opinion: the best rebrands are often the ones nobody notices.
If people spend weeks debating the logo, the company probably changed the wrong thing. The strongest rebrands quietly change perception before they change visuals.
Apple in the 90s didn’t win because of a logo. Airbnb didn’t win because of a symbol. The identity worked because the product story changed first.
The worst rebrands are usually the opposite: a new logo trying to create a new reality.
minimalist phone: reduce your screentime
@surabhi_minocha Do you remember the very first logo of Apple? That was completely against minimalism :D
@busmark_w_nika Fair point 😄 I guess that’s what I was trying to get at: Apple’s identity wasn’t created by its first logo, nor by the rainbow apple that came later. The brand became iconic because the company kept redefining the product experience. The logo evolved alongside that story rather than creating it.
And for what it’s worth, I’ve actually used Minimalist for a while and I think the logo is a great example of branding done right. It’s simple, recognizable, and feels completely aligned with the product experience. The logo, app design, and philosophy all feel like they’re telling the same story.
Brief
People just hate change, even if the change works out in the long run. Who remembers when Lyft was called Zimride or the many incarnations of the Uber logo?
And most people barely notice despite social media rewarding, "This brand just TRASHED their reputation!!!!111" Style posts. I couldn't really tell that it was a disco ball, but I also didn't care. That's the thing I click on to listen to music.
I loved all the Google logo changes - they became more aligned with the time over time :) One logo that I didn't like is the new Lexus logo (basically the Lexus word instead of the capital L)