What’s one metric you secretly ignore in your marketing?

We're drowning in dashboards. Impressions, click-throughs, followers, reach, saves, shares… but not all things are equal. Telling, is there a metric you're meant to be keen on, yet in actuality, you're not? Maybe you: – Don't care about likes but are ridiculously fixated on replies – Track shares but never take the time to check reach – Are concerned about DMs only because that's where the magic happens We're building a social tool on the social web and taking a lot of time deliberating about what's truly important, and what just looks good on a chart. Would be great to hear your own opinion regarding what you're paying attention to (and what you're not).