Daniel

I've been scrolling through different startup posts lately, and I've noticed something.

A lot of brands seem to use the same phrases, similar hooks, and almost identical content structures.

Everything promises to improve productivity, simplify workflows, or transform the way people work.

Even when the products are different, the messaging starts to feel repetitive.

For the last six months, our customer support inbox has been mostly quiet. Whenever we sent out NPS surveys, the responses were positive. I genuinely thought our retention was solid.

Then I pulled our cohort retention report and realized we were bleeding. Over the last 90 days, we lost nearly 40% of our paying users.

The most frustrating part? When I went back through our support tickets and emails for those specific accounts, I found almost zero complaints. They just... left.

I decided to dig into the product analytics for the accounts that churned. The pattern was incredibly obvious in hindsight:

This could be related to your industry, or even a side project you're working on.

Here are my 5 (I couldn't function without them):

1. Grammarly proofreading my texts, not just posts, but also client communication

2. ChatGPT / Claude mostly brainstorming, help with copy, and summarising

3. Figma I can put the basic graphics together quickly.

4. Translator sounds incredibly old-school, but English is not my mother tongue

5. Gmail and not only for communication, but also for storing ideas and sending myself email reminders for posts