Things that make a good difference at a launch on Product Hunt
Whenever I browse product launches, I somehow subconsciously judge not only the product itself and its quality, but also the quality that is reflected in the effort the makers put into preparing it.
It may sound insignificant, but in my case, these things also make a significant difference:
Icon GIF at the launch – it enlivens the overall impression and is dynamic
Quality graphics and video
First, a properly filled-out comment
Photos in the makers' profiles (it's less trustworthy for me when there's only the letter "J" or something similar)
Whether any of my contacts or acquaintances on the platform reacted to the launch
What do you notice and what affects you when browsing the site?
I'm also relaunching something on January 28th, so I've started to notice more what affects me at other people's launches. It's an interesting "psychological exercise."
Replies
DaysAround
Thanks for sharing this. Good ideas here! Launching a new one tomorrow and already added a gif instead of static photo.
minimalist phone: creating folders
@vladstan I am going to check ;)
Same here. I tend to judge the effort before the product itself. A clean page, clear visuals, and some activity from the makers make it feel more trustworthy. It sets expectations even before trying the product.
minimalist phone: creating folders
@sujal_thaker Yeah, it partially indicates the quality of the product.
Vozo AI — Video localization
Same here. I mostly judge by the tagline + first 1–2 assets.
If I can’t quickly grasp what it is and who it’s for, or if the visuals feel low-effort, I usually move on.
What I like about your list, Nika, is that it captures this invisible layer of care. It’s rarely one big thing — it’s a bunch of small signals adding up.
Curious how your Jan 28 relaunch goes 👀
minimalist phone: creating folders
@lightfield Thank you! Now, I need to double-check the assets and texts :D