CY

Many products are hard to explain in one sentence especially to their own founders

You live with the idea every day.

You know the problem deeply.

Whenever I browse product launches, I somehow subconsciously judge not only the product itself and its quality, but also the quality that is reflected in the effort the makers put into preparing it.

It may sound insignificant, but in my case, these things also make a significant difference:

• Icon GIF at the launch it enlivens the overall impression and is dynamic

• Quality graphics and video

• First, a properly filled-out comment

• Photos in the makers' profiles (it's less trustworthy for me when there's only the letter "J" or something similar)

• Whether any of my contacts or acquaintances on the platform reacted to the launch

There are plenty of tools that seem useful on paper, yet something makes us close the tab instantly.

Sometimes it s pricing, sometimes messaging, sometimes the onboarding feels unclear.

Often it s a gut feeling that s hard to explain.