Lifetime plan vs. subscription model? Sustainability issue

More and more companies are using a subscription model instead of a one-time payment for a product.

Duolingo, CapCut and the like are examples of subscription models (monthly or annual), while DaVinci Resolve, for example, has a lifetime license.

From a customer's perspective, it is most convenient for me to have a Lifetime option, but from a marketer's perspective, I see a more sustainable subscription model for the survival of the company.

• On what basis do you decide how to price your product and what form you choose (lifetime vs. subscription)?

• When do you think a lifetime is beneficial for the company?

Sometimes I feel like the lifetime option will soon disappear.