How have you changed your social media strategy lately to keep growing and stay authentic?
I'm not just talking about platforms pushing new features (like Instagram prioritising Reels over photos), but about the bigger picture.
There's so much AI-generated content now, and it's being produced at an incredible speed.
To avoid blending into the crowd, we've had to rethink our approach.
For our minimalist phone brand, we've made several changes:
We significantly reduced collaborations with low-quality UGC creators and now work with only 3 –4 long-term creators.
We've started featuring our founder in product ads because AI-generated videos weren't performing well. Ironically, people now even comment on the fact that the videos are real.
We're posting more short podcast-style clips (with the founder!) for our productivity app because they feel more authentic.
We're paying for verification badges on every platform where it's available. It doesn't guarantee people won't assume your content is AI-generated, but it does make your brand look more established and trustworthy.
For my own LinkedIn and personal brand:
I'm sharing more personal photos because AI-generated images are everywhere now.
I'm also considering creating more videos for the same reason; they're becoming a stronger signal that there's a real person behind the account.
What has changed in your social media strategy over the last few months?
Replies
I am working on a video as we speak what a great topic for today.I couldn't agree more, and I will give myself permission to be a bit more REAL, and worry less about perfection, that will only come across as AI anyway.
minimalist phone: reduce your screentime
@roman_kiefer Make it as low-quality as possible. It is a guarantee of authenticity. :D
I felt the same way.
I used to AI generated picture fro X(Twitter) until three month ago.
Now, I stop AI picture,.Because
Many accounts post with AI generated picture, I tired from AI picture.
AI generated contents is wearing them out.
In fact, imperfect photos tend to make a better impression.
minimalist phone: reduce your screentime
@hasui0310 One thing I hate – when people generate their profile photos with AI. I do not want to see their polished faces :D
@busmark_w_nika I agree. On the other hand, this I think that feeling of hate is because everyone is using too much of it. If everyone post with Rough hand draw picture. I feel boring rough picture.
Honestly the biggest shift for me has been doing less, not more. I used to try to post consistently across platforms. Now I just post when something real happens — a bug that took 3 hours to find, a user doing something unexpected with the product, a decision I almost got wrong.
The engagement on those is just different. People can tell when there's an actual situation behind it vs a scheduled "here's a tip" post.
The AI content flood has accidentally made specificity valuable again. You can't fake "I found out my PDF generator was silently corrupting files because of a missing import and it took 3 deploys to catch." That's either true or it's weird fiction.
minimalist phone: reduce your screentime
@deepanshu_garg9 Do you post more or less? Because paradoxically, I started posting less on my account (despite having AI and all the stuff).
@busmark_w_nika Way less. Probably 80% less by volume. But the few things I do post now actually get replies — not just likes from bots and follow-for-follow accounts.
Honestly I think AI made this worse for everyone first. Everyone's feed got flooded with polished nothing, so people started scrolling past everything. Now the bar to actually stop someone is "does this sound like it happened to a real person." A bug I found at 2am beats a carousel about productivity habits every time.
I still write my own posts and comments. The content is derived from my experiences and that builds my personal brand. A strong personal brand and narrative in place build trust and credibility.
minimalist phone: reduce your screentime
@picspace It is up to us to create this space more "human" :)
Completely agree on the founder-led/real-person shift — it's the one thing AI genuinely can't replicate yet.
I'll add a different struggle though: I think learning to use AI well is genuinely essential right now, not optional. But it's also created a flood — so many solo builders shipping fast with AI tools that the competition for attention has gotten brutal. As a solo creator with zero existing following, it's hard to even get seen long enough for "authenticity" to matter. Feels like the bar to get discovered at all keeps rising even as the bar to build something real has dropped.
Curious how others without an existing audience are cutting through this.
Similar instinct, different angle. As a solo founder I don't have a content pipeline to fix, just my own posting habits. What changed: I stopped writing "announcement" style posts and started just screenshotting whatever actually happened, even small stuff, like a random Reddit reply calling something a "smart call." No hashtags, no exclamation marks, just the real thing with minimal framing. It performs worse in reach but the replies feel like actual people, not just passive scrolls. Haven't touched verification badges or video yet, mostly because there's only one of me and video takes real time I don't have right now.
I think authenticity is becoming a stronger performance signal now.
When content gets easier to manufacture, proof becomes more valuable. Real founder presence, real product usage, real customer context and real learnings will stand out because people can feel there is judgment and experience behind it.
We’ve reached a similar conclusion: AI should reduce the work behind content, not replace the people and experiences that make a brand worth following.
Our approach is to use AI for planning, organizing, adapting content for each platform, and maintaining consistency—while keeping the founder’s perspective, business knowledge, and final approval at the center. We’re also becoming more intentional about quality over volume. Producing more content does not help if it sounds like everyone else.
Your point about audiences noticing that a video is real is especially telling. Authenticity is becoming a competitive advantage again.
Have the verification badges noticeably affected engagement, or has their value been more about credibility?