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How have you changed your social media strategy lately to keep growing and stay authentic?

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I'm not just talking about platforms pushing new features (like Instagram prioritising Reels over photos), but about the bigger picture.

There's so much AI-generated content now, and it's being produced at an incredible speed.

To avoid blending into the crowd, we've had to rethink our approach.

For our minimalist phone brand, we've made several changes:

  • We significantly reduced collaborations with low-quality UGC creators and now work with only 3 –4 long-term creators.

  • We've started featuring our founder in product ads because AI-generated videos weren't performing well. Ironically, people now even comment on the fact that the videos are real.

  • We're posting more short podcast-style clips (with the founder!) for our productivity app because they feel more authentic.

  • We're paying for verification badges on every platform where it's available. It doesn't guarantee people won't assume your content is AI-generated, but it does make your brand look more established and trustworthy.

For my own LinkedIn and personal brand:

  • I'm sharing more personal photos because AI-generated images are everywhere now.

  • I'm also considering creating more videos for the same reason; they're becoming a stronger signal that there's a real person behind the account.

What has changed in your social media strategy over the last few months?

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I am working on a video as we speak what a great topic for today.I couldn't agree more, and I will give myself permission to be a bit more REAL, and worry less about perfection, that will only come across as AI anyway.

Β Make it as low-quality as possible. It is a guarantee of authenticity. :D

I felt the same way.

I used to AI generated picture fro X(Twitter) until three month ago.

Now, I stop AI picture,.Because

Many accounts post with AI generated picture, I tired from AI picture.

AI generated contents is wearing them out.

In fact, imperfect photos tend to make a better impression.

Β One thing I hate – when people generate their profile photos with AI. I do not want to see their polished faces :D

Β I agree. On the other hand, this I think that feeling of hate is because everyone is using too much of it. If everyone post with Rough hand draw picture. I feel boring rough picture.

Honestly the biggest shift for me has been doing less, not more. I used to try to post consistently across platforms. Now I just post when something real happens β€” a bug that took 3 hours to find, a user doing something unexpected with the product, a decision I almost got wrong.

The engagement on those is just different. People can tell when there's an actual situation behind it vs a scheduled "here's a tip" post.

The AI content flood has accidentally made specificity valuable again. You can't fake "I found out my PDF generator was silently corrupting files because of a missing import and it took 3 deploys to catch." That's either true or it's weird fiction.

Β Do you post more or less? Because paradoxically, I started posting less on my account (despite having AI and all the stuff).

I still write my own posts and comments. The content is derived from my experiences and that builds my personal brand. A strong personal brand and narrative in place build trust and credibility.

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