How have you changed your social media strategy lately to keep growing and stay authentic?
I'm not just talking about platforms pushing new features (like Instagram prioritising Reels over photos), but about the bigger picture.
There's so much AI-generated content now, and it's being produced at an incredible speed.
To avoid blending into the crowd, we've had to rethink our approach.
For our minimalist phone brand, we've made several changes:
We significantly reduced collaborations with low-quality UGC creators and now work with only 3 β4 long-term creators.
We've started featuring our founder in product ads because AI-generated videos weren't performing well. Ironically, people now even comment on the fact that the videos are real.
We're posting more short podcast-style clips (with the founder!) for our productivity app because they feel more authentic.
We're paying for verification badges on every platform where it's available. It doesn't guarantee people won't assume your content is AI-generated, but it does make your brand look more established and trustworthy.
For my own LinkedIn and personal brand:
I'm sharing more personal photos because AI-generated images are everywhere now.
I'm also considering creating more videos for the same reason; they're becoming a stronger signal that there's a real person behind the account.
What has changed in your social media strategy over the last few months?
Replies
minimalist phone: reduce your screentime
@pranay19Β How many posts manually do you create per one social media (and how many social media do you have in total)?
raw unedited founder video was the unlock for us honestly. no script, no cuts, just talking to camera. performed better than anything we'd produced with actual effort. people in the comments kept saying it felt "real" like that's a compliment now.
minimalist phone: reduce your screentime
@rnagulapalleΒ Yes! Our generated like 2k likes.
minimalist phone: reduce your screentime
@rnagulapalleΒ and ofc many sales
The personal touch (on LinkedIn) is indeed gonna grow in value I'd say. I'm so over generated walls of text that read with the same cadence across the board.
minimalist phone: reduce your screentime
@dvdnrrwnklsΒ I can go through 20 posts and at least 15 start the same: "Here's something nobody talks about:" :D
I like the idea of sharing real photos and videos to build trust. It definitely adds authenticity.
At the same time, I canβt help but wonder how much of that content ends up feeding the same AI systems or other questionable players, helping them get better using our own data.
minimalist phone: reduce your screentime
@sanjeev617Β It is paradox that LinkedIn is "against" AI, but is using it and our content (which can be human-generated) helps others to create AI-generated outputs. Strange era to live in :D
We've stopped optimizing only for reach and started optimizing for trust.
Instead of publishing only educational immigration content, we now document our startup journey: product updates, customer stories, team moments, and lessons learned while building AbroadLife.
With so much AI generated content, authenticity has become a competitive advantage. People don't just want information... they want to connect with the people building the product.
minimalist phone: reduce your screentime
@camila_hiriartΒ What can you see after the change? Have you grown with the account?
My partner and I also decided to change strategy on social media. We always worked with his personal profile, but until a few months ago our main goal was to post as much as possible spending as little time as possible on it. So, he posted something new almost every day, but he used AI a lot because it was impossible to curate every post personally.
Right now, we're doing the opposite: posting much less (sometimes even just one post/week) but write more authentic content. We stopped using AI altogether and I write all the posts, focusing on personal opinions on current topics or industry-specific facts. I try to be honest and authentic, often sharing a "grey" view, not black-and-white, right or wrong, but deep and more real. This tactic seems to work pretty well, as some posts keep gaining visibility even after weeks and we're gaining new followers regularly.
For us, that's win-win situation because we actually dedicate less time to posting and we're also more proud of what we do!
minimalist phone: reduce your screentime
@pamela_arientiΒ How does that content perform?
@busmark_w_nikaΒ It seems like, in general, people react less (fewer likes and comments than the previous months), but impressions have increased a lot, and LinkedIn shares the content outside of our network of connections more than before.
I think that people have started commenting less since AI comments have been penalized lol
For LinkedIn, I try to talk about things that, on a high level, impact people. It made a difference when I received messages, and everyone understood what I was talking about.
For Takivo, we are taking a similar approach. Content that makes sense, connects and evokes and emotion.
We've noticed the same. AI made content creation cheaper, but trust became much more expensive. It feels like people are no longer asking "Is this good?" but "Is this real?". Curious where you think this goes in the next 2β3 years.
minimalist phone: reduce your screentime
@burak_emre_taserΒ One potential user wrote us: "I was about to sign up, but then saw an AI image, so I didn't sign up." π
@busmark_w_nikaΒ Wow, that's a perfect example π The irony is that AI was supposed to make marketing easier, but now even one obvious AI image can destroy trust instantly. I think βhuman-madeβ might actually become a selling point again.
We noticed our highly polished AI-assisted graphics got significantly better engagement compared to a poorly lit selfie video of myself explaining the details and features of my product.
We debunked the myth that people are literally starving for proof that there's a human on the other side of the screen. They do prefer quality, irrespective of where it's coming from and how it's being delivered.
What I was unable to achieve with 3-minute-long videos detailing feature sets was simply achieved by some really good graphic designs, all designed with the help of the latest AI models
(and, obviously, careful curation from our designers).
minimalist phone: reduce your screentime
@ashad_rehmanΒ What were the videos about? Just explainers?
@busmark_w_nikaΒ Yeah, mostly just standard talking-head explainer videos. The content is fine, but visually it's pretty static.
Unfortunately I'm just trying to create social media strategy... I am overwhelmed. I like to deliver features, wow moments, nice design, intuitive UX... But I hate social media :(