How do you keep up with social media presence and building your personal brand?

All of you who are building a personal brand, I guess, keeping up with the onslaught of notifications is not the easiest thing to do. I personally open some notifications after a month (like today on Bluesky, Substack and Twitter), not to mention that I reply to some messages after months. 😅 It helps me keep my sanity. But it took me almost 4 hours to handle these today. 🙈

On the other hand, I manage ProductHunt and LinkedIn quite regularly.

How are you doing with this? Sometimes I feel guilty that I respond late when I want to grow. On the flip side, I try not to let it get in my head, and I want to know what's going on with my community (not AI responses). :)

• How many social media platforms are you on, and which ones are crucial for you?

• How much time do you dedicate to each?

• Do you have a VA, or do you manage everything yourself?

Speaking about me: ProductHunt, LinkedIn, Twitter are my main channels atm – but I do not treat them equally :D

The best earning are Substack, LinkedIn and Twitter.

Reality is that I would like to grow my YouTube but I dedicate small time to it. (It is the most time-demanding platform.)

I cannot exactly say how much time I am on each, but PH is certainly around 45 minutes or 1 hour/day.