Mike McCue

Flipboard 4.0 - Personalize deeper with smart magazines

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Mike McCue
Good morning Product Hunt! Just hit submit on the fourth generation of Flipboard. Would love to hear what you think! From our blog post this morning: We've re-imagined how you use Flipboard on the phone and built it around those passions that define your work, life and play. At the heart of Flipboard 4 is a powerful new capability: Smart Magazines which can be deeply personalized for the things you are most passionate about so that you can see the best stories being curated by editors, influencers and other enthusiasts who share that passion. With over 30 million magazines created, thousands of publishers on our platform, and tens of thousands of topics—plus input from social networks like Twitter, YouTube and LinkedIn—it was time for a more organized (yet still beautiful) Flipboard. Long-time readers who follow lots of content should find a more streamlined experience, while new users will be able to dive right in with minimal setup. Whoever you are, or whatever you're into, Flipboard 4 organizes the world's stories by passion. Highlights include: + When you open Flipboard, swipe left to pick your passion, and we'll create a Smart Magazine for each. Dynamically updated and wholly personalizable according to your interests, Smart Magazines blend expert voices, curated sources, and recommended stories to create a beautiful, easy way to keep up on all the news around your passions. + New Custom Magazines. Create a personal or group magazine where you can add handpicked stories, or make a magazine that updates automatically with content from any source, person, publication or even Twitter hashtag. + Your new Home carousel houses up to nine of your favorite magazines. Your profile hosts everything else you're following on Flipboard. + The more you interact with Flipboard, the better your experience will be: the algorithm learns from what you follow, heart and add. Liking great content helps your friends and followers, too, as those stories are more likely to surface to them.
Varun Dave
@mmccue I had stopped using Flipboard for a while now. This looks good and worth coming back to. I need to start updating my mag again. :) Space: http://flip.it/yG_k3u
Austin Sandmeyer
@mmccue Honestly looks amazing! GREAT JOB @mmccue and Flipboard team!
Jack Mazzeo
@varundave @mmccue Great to hear Varun! I'll start following you!
Jack Mazzeo
@mannyorduna @varundave @mmccue We have been studying the factors that make content "good" and have been relentlessly tuning to make the content experience on Flipboard more satisfying. Our CEO @mmccue has been speaking out on this in the media, and some of that is included in the media coverage for this launch - check it out. We'd love for you to check out the new app and let us know what your impressions are of the content quality you see.
Anselme Kotchap
@mmccue When are not English, US centric magazines coming to Flipboard? I have been struggling to diversify my news sources. I love Flipboard and use every day.
Ryan Hoover
I've been playing with the beta a bit. Biggest difference for me is the depth and customization 4.0 offers around different topics and the videos. I'm curious if video will be an even bigger focus going forward, @mmccue. For example, will you allow people to curate or follow a "TV channel" around specific interests?
Mike McCue
@rrhoover Yes video will play a much bigger role going forward. Everything we launched today will work with video, audio, photos and text. Many of our publishers are adding more video now and you'll see that accelerate in the coming months. Check out CNN on the new Flipboard to get a glimpse of that. Curating or personalizing a "TV channel" or "video magazine" for a passion is very much on our radar.
Hans van Gent
Hey, @mmccue congrats on the new launch! Looking forward to seeing it in the Appstore! Been a big fan of you guys for years already, nowadays from IOS it becomes easier to "flip" something in a magazine, but for me as a magazine curator, the analytics are still somewhat a bit basic and up until now not visible in the app (or I might be overlooking things here). Is this something that will be addressed better in this update as well? And if not, is this something you're looking into for the future a bit to help the curators make better quality magazines?
Jack Mazzeo
@jcvangent @mmccue Yes, better analytics about content consumption and better tools in general for curators interested in cultivating their audience on the Flipboard platform will receive some product love in 2017. It was important to us to re-baseline the core product around people's passions first so we'd have the right go-forward framework for users to consume content in the app. Now we will be spending more time on enablement, of which analytics is a critical part.
Hans van Gent
@flipboardjack great! Got a substantial audience over the years, but it is still difficult to pinpoint right now what makes them tick actually ;-) When will this new version be live in the AppStore by the way? Just seen an update but it's version number states 3.3.33 ;-) /c @mmccue
Jack Mazzeo
@jcvangent @mmccue We gave the green light to the App Store at 6:01am this morning, and it looks like we're still waiting for the release to propagate out to all users. So the answer is "Only Apple really knows, but it should be happening shortly." :-)
Hans van Gent
@flipboardjack okay time to keep on hitting refresh then ;-) *goodbye productivity* đź‘‹ /c @mmccue
Mia Quagliarello
@jcvangent @flipboardjack @mmccue Starting to update in iOS is the word :)
Abhilash Jain
I've been a huge fan of @flipboard looking forward to trying the latest version :) Also pretty cool video.
Johan von Lindeman
I was a power user of Flipboard. I think its time to come back.
Pietro Brugnera
nothing new on iPad? :(
Jack Mazzeo
@orteipps iPad is coming. You can access your new Smart Magazines on iPad from your Magazines menu, but we will be working in the coming months on an iPad update that does justice to the new tech.
Pietro Brugnera
Ryan
Looks good and all, I'm really happy for you. Whats the song used though?
Mia Quagliarello
@ryanamurphy Hi Ryan! It's Of Monsters and Men's "Dirty Paws."
Matthew Stotts
What a remarkable team of makers @flipboard - the new 4.0 is magical!
Brad Brooks
Best news of 2017 so far! 🎉🎉🎉
Guillaume Flandre
Always impressed by the flawless execution!
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