I m curious how people here actually research ad creatives today.

If you run TikTok / short-form ads (or UGC for brands):

• How do you find winning ads to learn from?

• What do you look at first: hook, comments, CTR-style metrics, view pattern, something else?

• What s the most painful part of your current process?

We re launching FastMoss Ad Insights 1.0 next Saturday (Dec 13th) it s focused on TikTok Shop ads intelligence (finding winning ads, spotting viral creatives early, understanding competitor strategies).

I wonder as a creator if I created an originally very creative Ad idea and posted on TikTok, if others follows my idea and create similar Ads, would TikTok boost all heats for this kind of Ad or they will decrease the heat since there's competition relationship? Please let me know and comment below so we could discuss together.