This is big for Messenger and FB. The foundation's been set, and now it's time to build. Super underrated app.
I wonder if this would've been much trickier if Messenger stayed within the FB app.
Interesting that in order to be a featured partner, an application must:
- Make your app exclusively for Messenger.
- Limit sharing actions to Messenger’s Send button and Save to Camera Roll.
- Make any editing and composition tools lightweight.
- Minimize the number of steps between opening and sending.
- Use Messenger Send button whenever you initiate a send to Messenger.
- See Brand Guidelines.
This seems like a lot of control for an application developer to cede. Facebook will have to measure and demonstrate very high value in exchange for exclusive distribution rights.
Source: https://developers.facebook.com/...
Big day, which marks a big shift away from the focus being on the main social network and now being on Messenger. It seems to me like Messenger is the focus here on out and with this new platform I can see that it might get bigger than the core service ever was.
@ow well said. Who do you think is Facebook's biggest threat?
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@ow@rrhoover I think this is a move against Line, but it must have been in the works since before stickers were introduced (since stickers were clearly a test for this).
Great defensive move by FB to combat Line's planned US expansion. A lot of cool integrations already in place and so many more are possible. A little concerned with the third-party app discovery quickly becoming too convoluted and noisy (looks like it's there already IMO). As makers try to tap into the 600M FBM users, is FB going to have to create a secondary "app store" within FBM to organize all the integrations?
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I deleted the Facebook app from my phone a few months ago, but kept Messenger. I don't use Messenger often (iMessage typically does the trick), but it comes in handy since Facebook is a much larger contacts manager than my phone.
Really excited to see what people come up with.
Huge. Looking forward to the folks at FB opening this up to more content types than images, video and audio.
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This is HUGE. Facebook messenger has taken over email and texting for me in a lot of cases, and it looks like it's about to take over a lot more.
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Businesses are already built on Instagram, Facebook groups and Facebook Events. Tight integration with messenger is the logical next step - 'your uber is arriving now', 'your package from Amazon is shipped', etc. etc.
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