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Facebook Watch Together - Watch shows together via FB Messenger

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Host your own Watch Party in Facebook Messenger for an intimate co-watching experience with your Facebook community. At launch, Watch Together can be used by up to 8 people in a Messenger video chat on mobile, or by up to 50 people in Messenger Rooms.

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This reminds me of when did co-viewing. Sean Parker also did a great version of this idea called . Now it's being baked into messaging apps, it seems destined to go mainstream, especially with everyone stuck inside these days. And of course there's on the web. There was also for YouTube. I expect all the platforms will add co-viewing soon enough, don't you think?
seems like it's becoming a commodity feature, in many ways. But will embedded experience work better than dedicated apps?