This is great! For teams that have used Live View before, what's the typical mix of identified vs. non-identified prospects? I can imagine this is more helpful with identified prospects. Any thoughts on how to increase identification to create a better prospect pipeline?
@kunalslab the current mix of identified vs non-identified depends on whether you use Drift inside your logged-in app or not. We have a partnership with Clearbit and their Reveal product where you can identify companies just based on IP so that'll greatly increase your chances of connecting with the right lead in real-time. We're calling it Realtime ABM when you match it with our follow feature.
Yet another useful product update from Drift. This time they are digging into the sales use case by creating a live view of people on your website who you can engage with right now. It's focused on a key use case in sales. Most of us who know about growing B2B sales have learned that the faster that we can respond to a prospect, the more likely it is that they'll convert. Pretty simple, yet the majority of tools don't help you be more responsive to sales prospects. Drift now does in a special way, right on your website while the prospect is looking at it! Check it out... it's pretty cool and has the potential to get you more sales!
Excited to share this with the PH community today!
The faster a sales rep can respond to a new lead the better. But most of the tools out there today don't match the real-time nature of sales today. We're excited to building tools at Drift for the new era of sales 🙏
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We've started using Live View recently and it's brilliant for our mix of B2B and B2C. The Drift team keeps on delivering and actually standing out in a crowded market that we thought was already dominated by a few big players.
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