Now sales teams can instantly connect with target accounts and have qualified conversations in real-time.
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Best
Account-based marketing should be embedded in all your existing marketing practices – both inbound and outbound. Marketing technology tools should adapt their products to help businesses do that. ABM shouldn’t be a separate tool or strategy. Drift is a perfect example of that.
Pros:
Totally integrated with Drift, Practical application of ABM, Easy to use, Great way to align sales & marketing around target acocunts
Cons:
not seeing any cons at this point
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Fantastic. A couple of questions:
- Is this only available on the enterprise plan?
- Do I need a Clearbit account for the reserve IP lookup?
- .. more to come.
Replies
Account-based marketing should be embedded in all your existing marketing practices – both inbound and outbound. Marketing technology tools should adapt their products to help businesses do that. ABM shouldn’t be a separate tool or strategy. Drift is a perfect example of that.
Pros:Totally integrated with Drift, Practical application of ABM, Easy to use, Great way to align sales & marketing around target acocunts
Cons:not seeing any cons at this point
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