For decades, the web has been built around a passive model: users arrive, read, scroll, maybe click and leave. Even with better design systems and faster frameworks, the core interaction hasn t fundamentally changed.

That s about to shift.

By 2026, AI won t just enhance websites. It will redefine how users interact with them.

Here are a few changes I believe we ll see becoming standard across the web:

Many founders run into the same problem:

visitors arrive, skim the page, and leave without taking action.

Dense copy, long feature sections, and static FAQs demand effort.

Real-time answers lower that effort instantly.

When we started building Derk, we made a very clear choice:
Focus on the product first.
We spent most of our time making sure users actually had the AI features they need to turn website visitors into real customers. Because of that focus, branding and visuals were secondary.
The landing page worked, but it didn t really feel like Derk yet. We finally took a step back and asked ourselves:
What should a modern AI product feel like the moment you land on it?

So we rebuilt it:

• Fast load times.

• Minimal, distraction-free design.

• Clear messaging.

• And AI at the center actually answering questions for visitors.

Just a website that reflects what Derk is about: helping businesses capture attention and convert it into customers.

Attention on the internet has fundamentally changed.

People don t browse websites the way they used to. Today, users expect immediate answers. If they don t get what they re looking for in seconds, they leave.

A clear example of this shift is how platforms like TikTok normalized consuming content at 2 speed. Our brains are getting used to faster information, less friction, and zero patience for digging through menus, FAQs, or long pages.

The same behavior is now happening on websites: