For decades, the web has been built around a passive model: users arrive, read, scroll, maybe click and leave. Even with better design systems and faster frameworks, the core interaction hasn t fundamentally changed.
That s about to shift.
By 2026, AI won t just enhance websites. It will redefine how users interact with them.
Here are a few changes I believe we ll see becoming standard across the web:
Hey Product Hunt 👋
I’m one of the makers behind Derk.
Today, people don’t browse websites the way they used to.
Attention is shorter, expectations are higher, and waiting for answers just isn’t an option anymore.
Users want to ask a question and get an answer now — the same way they do when chatting with AI.
That’s why we built Derk.
Derk lets you add an AI-powered chat widget to your website in minutes, trained on your business knowledge, so visitors can get instant, relevant answers without friction. And when a conversation needs a human touch, Derk can seamlessly escalate it to your team.
With Derk, you can:
- Offer instant AI conversations directly on your website
- Let users ask questions instead of searching through pages
- Automatically hand off conversations to your sales or support team
- Customize the widget to fully match your brand
- Monitor and jump into conversations from a live dashboard
- Test everything safely in a sandbox before going live
The goal is simple:
make your website feel less like a static page — and more like a conversation.
We’d love your feedback and will be active here in the comments 👇
Thanks for checking out Derk ❤️