For decades, the web has been built around a passive model: users arrive, read, scroll, maybe click and leave. Even with better design systems and faster frameworks, the core interaction hasn t fundamentally changed.
That s about to shift.
By 2026, AI won t just enhance websites. It will redefine how users interact with them.
Here are a few changes I believe we ll see becoming standard across the web:
When we started building Derk, we made a very clear choice: Focus on the product first. We spent most of our time making sure users actually had the AI features they need to turn website visitors into real customers. Because of that focus, branding and visuals were secondary. The landing page worked, but it didn t really feel like Derk yet. We finally took a step back and asked ourselves: What should a modern AI product feel like the moment you land on it?
So we rebuilt it:
Fast load times.
Minimal, distraction-free design.
Clear messaging.
And AI at the center actually answering questions for visitors.
Just a website that reflects what Derk is about: helping businesses capture attention and convert it into customers.
