We launched Causo for sales - because prospecting should not require 10 tabs and a mental breakdown
Hey everyone,
We just opened up Causo.ai for sales lead gen.
We originally built Causo for fundraising: help founders find the right investors, research why they fit, and write proper outreach instead of sending “hope this finds you well” slop to every VC with a pulse.
Then people kept asking us the same thing:
“Can this work for sales too?”
So we built it.
The basic idea is simple:
Most sales tools start with a database.
You filter by industry, headcount, location, maybe job title, and then you get a list that is often stale, obvious, or the same CSV everyone else already bought.
Causo works differently.
You describe the type of company you want to find, even if it is niche as hell, and Causo goes out and researches live sources. It finds companies, checks why they match, finds relevant people, verifies contact details, and helps write outreach in your voice.
Not “Dear {{first_name}}, I hope this email finds you well.”
More like:
“Here is the specific thing happening at this company, here is why it matters, and here is why you should care.”
We are not trying to be a full-auto AI SDR that spams people while you sleep. Honestly, most of that stuff makes the internet worse.
Causo is more of a research + outreach layer for founders and small teams who need leads, but do not want to spend half their week jumping between LinkedIn, Apollo, Hunter, Google, Crunchbase, Clay, Gmail, and 19 cursed tabs.
What it does now:
finds companies based on real criteria, not just database filters
researches why they are relevant
finds decision makers and emails
drafts outreach in your voice
lets you approve/edit before anything goes out
works from your inbox
Why I think it is better:
It starts from the actual sales angle, not from “give me 500 marketing managers in SaaS.”
That matters because the hard part of outbound is usually not sending the email. It is knowing who is actually worth emailing and what the hell to say to them.
Would love feedback from founders, sales people, agencies, and anyone doing outbound manually right now.
Also, yes, the raccoon is staying.
Replies
congrats on the launch will give it a try !
Causo
@roy_kek Thanks Roy! Would appreciate any and all feedback!
Causo
@mazin_assaf You know where to find us Maz :)
Causo
This was so fun to build! We started by breaking down how traditional prospecting tools worked - as Ivan says, they rely on big databases with filters.
This made sense when the machines understood the world best by running sequential algorithms, so the world had to be force-fit into a spreadsheet. This world is in the past now. Modern search means you look for multiple things at once, cross reference it, and don't need it limit yourself to one source. A lot of input into how veracity and sources should work in the product came from people on here, we're super grateful:)
Causo
@dawid_baranowski 🚀🚀🚀
@ivan_sem What stood out to me is that you're starting with intent instead of a static database . That feels much closer to how good sales teams actually think about prospecting .
Causo
@layla_foster Thanks a lot Layla! That is exactly the idea.
The static database approach always felt backwards to me - sales teams usually start with “who has this problem right now?” not “give me 10k people with this job title.”
We’re trying to make Causo work more like that first thought process, then handle the research/outreach layer around it.
What stood out to me is that you're not trying to automate every step of the process. I still want too review the outreach before it goes out and it sounds like you've kept that in mind.
Causo
@azam_sultan Thanks Azam - exactly.
I think fully automating outreach sounds nice in theory, but in practice it often turns into “let the robot annoy people at scale.”
We want Causo to do the painful research layer: find the right companies, understand why they fit, find the right people, and draft something decent. But the human should still review, edit, and decide what actually goes out.
Especially for founder-led sales, your taste and judgment are still the important part.
We have some ideas how to make emails feel super personal and "cool", like we do for ourselves (currently have 22% reply rate over the last 30 days) - but i am not convinced people want/we have the trust for such level of automation for someone else yet!
Interesting approach. The research first, database second angle feels refreshing. How are you validating contact accuracy before suggesting outreach?
Causo
@rehan_aslam6 Thanks Rehan - very fair question.
We check a few things before suggesting outreach: is the person still at the company, does their role actually fit the angle, and is the email verified.
It is also a pretty heavy waterfall. We are not afraid to cast a wider net at the research stage and have a big drop-off before anything gets suggested. I would rather throw away a lot of “maybe” leads than push people toward technically valid contacts that are wrong, stale, or have zero context.