We launched Causo for sales - because prospecting should not require 10 tabs and a mental breakdown
Hey everyone,
We just opened up Causo.ai for sales lead gen.
We originally built Causo for fundraising: help founders find the right investors, research why they fit, and write proper outreach instead of sending “hope this finds you well” slop to every VC with a pulse.
Then people kept asking us the same thing:
“Can this work for sales too?”
So we built it.
The basic idea is simple:
Most sales tools start with a database.
You filter by industry, headcount, location, maybe job title, and then you get a list that is often stale, obvious, or the same CSV everyone else already bought.
Causo works differently.
You describe the type of company you want to find, even if it is niche as hell, and Causo goes out and researches live sources. It finds companies, checks why they match, finds relevant people, verifies contact details, and helps write outreach in your voice.
Not “Dear {{first_name}}, I hope this email finds you well.”
More like:
“Here is the specific thing happening at this company, here is why it matters, and here is why you should care.”
We are not trying to be a full-auto AI SDR that spams people while you sleep. Honestly, most of that stuff makes the internet worse.
Causo is more of a research + outreach layer for founders and small teams who need leads, but do not want to spend half their week jumping between LinkedIn, Apollo, Hunter, Google, Crunchbase, Clay, Gmail, and 19 cursed tabs.
What it does now:
finds companies based on real criteria, not just database filters
researches why they are relevant
finds decision makers and emails
drafts outreach in your voice
lets you approve/edit before anything goes out
works from your inbox
Why I think it is better:
It starts from the actual sales angle, not from “give me 500 marketing managers in SaaS.”
That matters because the hard part of outbound is usually not sending the email. It is knowing who is actually worth emailing and what the hell to say to them.
Would love feedback from founders, sales people, agencies, and anyone doing outbound manually right now.
Also, yes, the raccoon is staying.
Replies
@ivan_sem What stood out to me is that you're starting with intent instead of a static database . That feels much closer to how good sales teams actually think about prospecting .
Causo
@layla_foster Thanks a lot Layla! That is exactly the idea.
The static database approach always felt backwards to me - sales teams usually start with “who has this problem right now?” not “give me 10k people with this job title.”
We’re trying to make Causo work more like that first thought process, then handle the research/outreach layer around it.
Causo
@ivan_sem @layla_foster appreciate you Layla. I've spent 13+ years running growth in various shapes and forms. In those years I never really thought 'hmm what's the best database' - the db was always a poor approximation of how I actually wanted to find leads, which is asking a lot of questions at once and having those conditions met at once:)
I'm an early user! I showed it to a friend of mine who was looking for dental clinics in Toronto with Halal practices and it found a good bunch. Really well done making it work for niche stuff guys.
Causo
@mike_hill7 Thanks Mike - really appreciate it.
This is exactly the kind of niche use case we built it for. “Dental clinics in Toronto with Halal practices” is not something you can cleanly pull from a normal static database filter. You need the research layer to actually understand the intent and look for the right signals.
Glad it worked well there.
Causo
@mazin_assaf You know where to find us Maz :)
congrats on the launch will give it a try !
Causo
@roy_kek Thanks Roy! Would appreciate any and all feedback!
Causo
@roy_kek Can't wait to hear what you think!
I can relate to the 19 cursed tabs. What part of the workflow are users saying saves them the most time?
Causo
@maya_boothman Haha the 19 cursed tabs are very real.
So far the biggest time saver seems to be the first part: figuring out which companies are actually worth looking at. Most tools help once you already know who you want to contact, but getting from “this is my angle” to “these are the companies that actually fit” is where people waste the most time.
The second big one is not having to manually stitch together research, contacts, emails, and outreach copy across a bunch of different tools.
@ivan_sem great
Nice positioning Instead of replacing salespeople, it feels like you are removing the boring research work. was that always the vision or did it evolve?
Causo
@neri_zavadil Thanks! Pretty much. I am allergic personally to narratives of replacing people. The best outcomes are always human in with powerful machines, not machine instead of human :)
Congrats on opening this up for sales too, and the raccoon staying is honestly the right call lol. The "10 tabs and a mental breakdown" line hit way too close to home, that exact chaos is basically why half the AI agent tools exist in the first place.
Really like that you're not going full auto SDR spam mode, keeping a human review step before anything goes out feels like the right balance right now. Curious how you're thinking about the tradeoff between speed and that manual approval step as you scale up more users, since that's usually where teams start cutting corners.
Causo
This was so fun to build! We started by breaking down how traditional prospecting tools worked - as Ivan says, they rely on big databases with filters.
This made sense when the machines understood the world best by running sequential algorithms, so the world had to be force-fit into a spreadsheet. This world is in the past now. Modern search means you look for multiple things at once, cross reference it, and don't need it limit yourself to one source. A lot of input into how veracity and sources should work in the product came from people on here, we're super grateful:)
Causo
@dawid_baranowski 🚀🚀🚀
What stood out to me is that you're not trying to automate every step of the process. I still want too review the outreach before it goes out and it sounds like you've kept that in mind.
Causo
@azam_sultan Thanks Azam - exactly.
I think fully automating outreach sounds nice in theory, but in practice it often turns into “let the robot annoy people at scale.”
We want Causo to do the painful research layer: find the right companies, understand why they fit, find the right people, and draft something decent. But the human should still review, edit, and decide what actually goes out.
Especially for founder-led sales, your taste and judgment are still the important part.
We have some ideas how to make emails feel super personal and "cool", like we do for ourselves (currently have 22% reply rate over the last 30 days) - but i am not convinced people want/we have the trust for such level of automation for someone else yet!
Causo
@azam_sultan Bang on the money. For us, we have achieved near full auto but only in very specific segments of our pipeline where we can pretty much repeat some messaging, and only AFTER we spent many many hours experimenting to see what lands.
Once something really works and you trust it you can double down, but not before :)
The outreach in your own voice sounds promising because generic AI emails are getting easier to spot. how much editing do users usually make before sending?
Causo
@jordan_bulk
Really good question. We have 2 types of users:
1. Go full auto and send larger volumes through Causo
2. Use Causo as the source of intelligence, and send some emails manually and some through Causo deirectly
We are trying to be really fair with credits, so both approaches make a lot of sense tbh!
@ivan_sem got it man that you really fair with credits.